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Sarah Browne
Sarah Browne
Trinity Business School, Trinity College Dublin
Adresse e-mail validée de tcd.ie
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Preparing for a world without markets: legitimising strategies of preppers
N Campbell, G Sinclair, S Browne
Journal of Marketing Management 35 (9-10), 798-817, 2019
392019
How are frames generated? Insights from the industry lobby against the sugar tax in Ireland
N Campbell, M Mialon, K Reilly, S Browne, FM Finucane
Social Science & Medicine 264, 113215, 2020
292020
Adapting a book to make a film: how strategy is adapted through professional practices of marketing middle managers
S Browne, P Sharkey-Scott, V Mangematin, K Lawlor, L Cuddihy
Journal of Marketing Management 30 (9-10), 949-973, 2014
262014
Re-open our City and Campus post-Covid: A case study of Trinity College Dublin, the University of Dublin
B Caulfield, S Browne, M Mullin, S Bowman, C Kelly
Case Studies on Transport Policy, 2021
212021
Questioning the currency of marketing planning today
S Browne, L Cuddihy
Irish Marketing Review 21 (1/2), 49, 2011
112011
Shaking up business models with creative strategies: when tried and true stops working
S Browne, PS Scott, V Mangematin, P Gibbons
Journal of Business Strategy, 2018
82018
How do Organisations Engage in Marketing Strategy Making? A Problemistic Search Perspective
S Browne, K Lawlor, P Sharkey Scott, L Cuddihy
Dublin Institute of Technology, 2012
12012
Middle Managers’ Divergent and Convergent Activities in Shaping Strategy
P Sharkey-Scott, S Browne, V Mangematin
Academy of Management Proceedings 2015 (1), 12247, 2015
2015
Implementation Challenges: Triggers for Interactions in Marketing Strategy Making
S Browne, K Lawlor, P Sharkey Scott, L Cuddihy
Dublin Institute of Technology, 2012
2012
The Sales Organisation: Influencer or Mere Implementer of Business Strategy? Investigating the Evolving Role of Sales Strategy And Processes in Attaining Overall Business …
S Browne, K Lawlor, P Sharkey Scott, L Cuddihy
Dublin Institute of Technology, 2010
2010
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