Preparing for a world without markets: legitimising strategies of preppers N Campbell, G Sinclair, S Browne Journal of Marketing Management 35 (9-10), 798-817, 2019 | 39 | 2019 |
How are frames generated? Insights from the industry lobby against the sugar tax in Ireland N Campbell, M Mialon, K Reilly, S Browne, FM Finucane Social Science & Medicine 264, 113215, 2020 | 29 | 2020 |
Adapting a book to make a film: how strategy is adapted through professional practices of marketing middle managers S Browne, P Sharkey-Scott, V Mangematin, K Lawlor, L Cuddihy Journal of Marketing Management 30 (9-10), 949-973, 2014 | 26 | 2014 |
Re-open our City and Campus post-Covid: A case study of Trinity College Dublin, the University of Dublin B Caulfield, S Browne, M Mullin, S Bowman, C Kelly Case Studies on Transport Policy, 2021 | 21 | 2021 |
Questioning the currency of marketing planning today S Browne, L Cuddihy Irish Marketing Review 21 (1/2), 49, 2011 | 11 | 2011 |
Shaking up business models with creative strategies: when tried and true stops working S Browne, PS Scott, V Mangematin, P Gibbons Journal of Business Strategy, 2018 | 8 | 2018 |
How do Organisations Engage in Marketing Strategy Making? A Problemistic Search Perspective S Browne, K Lawlor, P Sharkey Scott, L Cuddihy Dublin Institute of Technology, 2012 | 1 | 2012 |
Middle Managers’ Divergent and Convergent Activities in Shaping Strategy P Sharkey-Scott, S Browne, V Mangematin Academy of Management Proceedings 2015 (1), 12247, 2015 | | 2015 |
Implementation Challenges: Triggers for Interactions in Marketing Strategy Making S Browne, K Lawlor, P Sharkey Scott, L Cuddihy Dublin Institute of Technology, 2012 | | 2012 |
The Sales Organisation: Influencer or Mere Implementer of Business Strategy? Investigating the Evolving Role of Sales Strategy And Processes in Attaining Overall Business … S Browne, K Lawlor, P Sharkey Scott, L Cuddihy Dublin Institute of Technology, 2010 | | 2010 |