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PAUL VALENTIN NGOBO
PAUL VALENTIN NGOBO
Professeur des Universités, Université Paris Dauphine
Adresse e-mail validée de dauphine.fr
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Drivers of customers' cross‐buying intentions
PV Ngobo
European Journal of Marketing 38 (9/10), 1129-1157, 2004
2762004
What drives household choice of organic products in grocery stores?
PV Ngobo
Journal of retailing 87 (1), 90-100, 2011
2552011
Assessment of consumer knowledge and its consequences: a multi-component approach.
A Philippe, PV Ngobo
Advances in consumer research 26 (1), 1999
2081999
Decreasing returns in customer loyalty: does it really matter to delight the customers?
PV Ngobo
Advances in consumer research 26 (1), 1999
1881999
Is ‘Good’governance good for business? A cross-national analysis of firms in African countries
PV Ngobo, M Fouda
Journal of World Business 47 (3), 435-449, 2012
1542012
The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework
PV Ngobo
Journal of the Academy of Marketing Science 45, 229-250, 2017
1052017
Private label share, branding strategy and store loyalty
PV Ngobo
Journal of Retailing and Consumer Services 18 (4), 259-270, 2011
1052011
Qualité perçue et satisfaction des consommateurs: un état des recherches
PV Ngobo
Revue française du marketing, 67-80, 1997
871997
Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape
MC Cervellon, J Sylvie, PV Ngobo
Journal of Retailing and Consumer Services 27, 31-51, 2015
732015
The standards issue: An accessibility-diagnosticity perspective
PV Ngobo
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 1997
691997
Is customer satisfaction a relevant metric for financial analysts?
PV Ngobo, JF Casta, O Ramond
Journal of the Academy of Marketing Science 40, 480-508, 2012
642012
Does store image influence demand for organic store brands?
PV Ngobo, S Jean
Journal of Retailing and Consumer Services 19 (6), 621-628, 2012
592012
Drivers of upward and downward migration: An empirical investigation among theatregoers
PV Ngobo
International Journal of Research in Marketing 22 (2), 183-201, 2005
472005
Satisfaction des clients et part de marché de l'entreprise: un réexamen au regard de récentes avancées théoriques
PV Ngobo
Recherche et Applications en Marketing (French Edition) 15 (2), 21-41, 2000
402000
A cross-category investigation into the effects of nine-ending pricing on brand choice
PV Ngobo, P Legohérel, N Guéguen
Journal of Retailing and Consumer Services 17 (5), 374-385, 2010
392010
Les relations non linéaires entre la satisfaction, la fidélité et les réclamations
PV Ngobo
Congrès de l'Association Française de Marketing, 641-670, 1998
291998
Nine-ending prices and consumer's behavior: A field study in a restaurant
N Guéguen, C Jacob, P Legoherel, P NGobo
International Journal of Hospitality Management 28 (1), 170-172, 2009
282009
Les standards de comparaison et la gestion de la satisfaction des clients
PV Ngobo
Décisions marketing, 57-66, 1998
221998
Facteurs déterminants de la relation entre la satisfaction des clients et la performance de l'entreprise
PV Ngobo, A Ramaroson
Décisions marketing, 75-84, 2005
182005
Assessment of consumer knowledge and its consequences: a multi-component approach
P Aurier, PV Ngobo
Cahiers de Recherche du CREGO, 43-56, 1999
171999
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