PAUL VALENTIN NGOBO
PAUL VALENTIN NGOBO
Professeur des Universités, Université Paris Dauphine
Adresse e-mail validée de dauphine.fr
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Drivers of customers' cross‐buying intentions
PV Ngobo
European Journal of Marketing, 2004
2182004
What drives household choice of organic products in grocery stores?
PV Ngobo
Journal of retailing 87 (1), 90-100, 2011
1962011
Decreasing returns in customer loyalty: Does it really matter to delight the customers?
PV Ngobo
ACR North American Advances, 1999
1641999
Is ‘Good’governance good for business? A cross-national analysis of firms in African countries
PV Ngobo, M Fouda
Journal of World Business 47 (3), 435-449, 2012
962012
Assessment of consumer knowledge and its consequences: a multi-component approach
P Aurier, PV Ngobo
Cahiers de Recherche du CREGO, 43-56, 1999
931999
Private label share, branding strategy and store loyalty
PV Ngobo
Journal of Retailing and Consumer Services 18 (4), 259-270, 2011
902011
Assessment of consumer knowledge and its consequences: A multi-component approach
A Philippe, PV Ngobo
ACR North American Advances, 1999
841999
Qualité perçue et satisfaction des consommateurs: un état des recherches
PV Ngobo
Revue française du marketing, 67-80, 1997
801997
Is customer satisfaction a relevant metric for financial analysts?
PV Ngobo, JF Casta, O Ramond
Journal of the Academy of Marketing Science 40 (3), 480-508, 2012
592012
The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework
PV Ngobo
Journal of the Academy of Marketing Science 45 (2), 229-250, 2017
572017
Does store image influence demand for organic store brands?
PV Ngobo, S Jean
Journal of Retailing and Consumer Services 19 (6), 621-628, 2012
482012
Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape
MC Cervellon, J Sylvie, PV Ngobo
Journal of Retailing and Consumer Services 27, 31-51, 2015
412015
Drivers of upward and downward migration: An empirical investigation among theatregoers
PV Ngobo
International Journal of Research in Marketing 22 (2), 183-201, 2005
412005
Satisfaction des clients et part de marché de l'entreprise: un réexamen au regard de récentes avancées théoriques
PV Ngobo
Recherche et Applications en Marketing (French Edition) 15 (2), 21-41, 2000
372000
A cross-category investigation into the effects of nine-ending pricing on brand choice
PV Ngobo, P Legohérel, N Guéguen
Journal of Retailing and Consumer Services 17 (5), 374-385, 2010
322010
Les relations non linéaires entre la satisfaction, la fidélité et les réclamations
PV Ngobo
Congrès de l'Association Française de Marketing, 641-670, 1998
261998
Les standards de comparaison et la gestion de la satisfaction des clients
PV Ngobo
Décisions marketing, 57-66, 1998
201998
Nine-ending prices and consumer's behavior: A field study in a restaurant
N Guéguen, C Jacob, P Legoherel, P NGobo
International Journal of Hospitality Management 28 (1), 170-172, 2009
182009
Structure du capital et performance de l’entreprise: le rôle modérateur des différences culturelles
PV Ngobo, A Capiez
Congrès de l’Association Internationale de Management Stratégique (AIMS), 2004
172004
Les différences de performance financière entre les entreprises: résultats du marché français
PV Ngobo, E Stéphany
Finance Contrôle Stratégie 4 (1), 89-121, 2001
122001
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