| Frontal eye field stimulation modulates the balance of salience between target and distractors R Walker, P Techawachirakul, P Haggard Brain research 1270, 54-63, 2009 | 38 | 2009 |
| That sounds healthy! Audio and visual frequency differences in brand sound logos modify the perception of food healthfulness M Techawachirakul, A Pathak, GA Calvert Food Quality and Preference 99, 104544, 2022 | 12 | 2022 |
| Violence in games may not promise an effective brand strategy, but plot relation does M Techawachirakul Journal of promotion management 26 (1), 121-143, 2020 | 8 | 2020 |
| Influencing brand personality with sonic logos: The role of musical timbre M Techawachirakul, A Pathak, K Motoki, GA Calvert Journal of Business Research 168, 114169, 2023 | 6 | 2023 |
| Sonic branding of meat-and plant-based foods: The role of timbre M Techawachirakul, A Pathak, K Motoki, GA Calvert Journal of Business Research 165, 114032, 2023 | 6 | 2023 |
| Spiky sounds sparkling: How voiceless consonants present in the brand name of a beverage are more appropriate in conveying its carbonation strength A Pathak, K Motoki, M Techawachirakul, GA Calvert Food Quality and Preference 96, 104404, 2022 | 6 | 2022 |
| Negative halo effects of sustainable packaging M Techawachirakul, A Pathak, K Motoki, GA Calvert Psychology & Marketing 40 (12), 2627-2641, 2023 | 1 | 2023 |
| Corrigendum to “Frontal eye field stimulation modulates the balance of salience between target and distractors”[Brain Res. 1270 (2009) 54–63] R Walker, P Techawachirakul, P Haggard Brain Research 1313, 283, 2010 | | 2010 |
