La propension à résister du consommateur: contribution à l’étude d’une disposition à s’ opposer aux tentatives d’influence marchande AS Banikema, D Roux Recherche et Applications en Marketing (French Edition) 29 (2), 34-59, 2014 | 46 | 2014 |
Consumers’ propensity to resist: A contribution to the study of the disposition to oppose market influence attempts AS Banikema, D Roux Recherche et applications en marketing (English Edition) 29 (2), 32-56, 2014 | 26 | 2014 |
Causal or effectual? An exploratory study on women’s entrepreneurial behavior and decision-making logic A Banikema, T Tite Jurnal Manajemen dan Kewirausahaan 20 (2), 73-79, 2018 | 10 | 2018 |
Vendre à court terme et construire une relation à long terme: les principes d’influence au secours de la vente orientée client E Julienne, A Banikema Décision Marketing, 89-104, 2017 | 10 | 2017 |
Comprendre la propension à résister du consommateur à travers le concept de volition AS Banikéma 15èmes Journées de Recherche en Marketing de Bourgogne, 2005 | 3 | 2005 |
La propension à résister des consommateurs: définition conceptuelle et exploration qualitative AS BANIKÉMA Actes des Journées de Recherche en Marketing de Bourgogne, 2008 | 2 | 2008 |
Consumer propensity to resist (CPR): measurement and validation A Banikema, D Roux HAL Post-Print, 2012 | 1 | 2012 |
The Meaning of Money in Digital Game Currencies J Khan, R Belk, N Zuo, A Banikema Digital Currency and Consumption, 143-164, 2024 | | 2024 |
Inappropriate employee behavior: the effects on consumer attitudes towards the brand [Comportements inappropriés des employés: les effets sur l’attitude des consommateurs vis-à … E Julienne, A Banikema HAL Post-Print, 2023 | | 2023 |
Inappropriate employee behavior: the effects on consumer attitudes towards the brand S de Villartay, E Julienne, A Banikema HAL, 2023 | | 2023 |
Inappropriate employee behavior: the effects on consumer attitudes towards the brand E Julienne, A Banikema 4ème Journée de Recherche sur le Marketing des Ressources Humaines, 2023 | | 2023 |
Cultivating inclusion and harvesting exclusion? A case study of an anarchist food cooperative M Boudes, C Perrin, M Jossou, A Banikema, C Gossart EGOS 2023: 39th EGOS Colloquium." Organizing for the good life: between …, 2023 | | 2023 |
PROCEEDINGS THE 5th i-CoME 2022 EM Sutanto, L James, H Herjanto, J KHAN PROCEEDINGS THE 5th i-CoME 2022, 2022 | | 2022 |
The 4 th International Conference on Management and Entrepreneurship (i-CoME) THE EFFECT OF BRAND REPUTATION, BRAND RELATIONSHIP QUALITY AND SWITCHING COST TO BRAND LOYALTY EM Sutanto, J KHAN, JK ALI, E Lau, AS BANIKEMA, JF DIAZ PROCEEDINGS THE 4TH i-CoME 2021, 1-21, 2021 | | 2021 |
When Free-games aren’t free: micro-transactions in mobile game J Khan, A Banikema HAL Post-Print, 2019 | | 2019 |
PROCEEDING 3rd i-CoME 2019 EM Sutanto, H Herjanto, J Khan, JK ALI, E Lau, AS Banikema, J DIAZ PROCEEDING 3rd i-CoME 2019, 2019 | | 2019 |
Quelles techniques de vente pour prendre les commandes à court terme et fidéliser à long terme? E Julienne, A Banikema | | 2018 |
Selling in the short term and building long-term relationship: how influence principles can help customer oriented sales E Julienne, A Banikema HAL, 2017 | | 2017 |
Selling in the short term and building long-term relationship: how influence principles can help customer oriented sales [Vendre à court terme et construire une relation à long … E Julienne, A Banikema HAL Post-Print, 2017 | | 2017 |
Selling in the short term and building relationships for the long term. How influence principles can help customer-oriented sales É Julienne, A Banikema Decisions Marketing 88 (4), 89-104, 2017 | | 2017 |