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Jie Doreen Shen
Jie Doreen Shen
Marketing Researcher, Data Scientist
Verified email at meta.com
Title
Cited by
Cited by
Year
Using Virtual Reality to Promote the University Brand: When do Telepresence and System Immersion Matter?
J Shen, Y Wang, C Chen, M Nelson, M Yao
Journal of Marketing Communications, 2020
442020
Does Device Matter in VR Advertising? Perception and Memory of Virtual Reality Branded Content
Y Wang, JD Shen, R Yang, C Chen, MR Nelson, M Yao
The annual conference of American Academy of Advertising, 2018
22018
Transacting with Strangers in a Digital World
JD Shen, A Malter, A Rindfleisch
Journal of Macromarketing, 2020
12020
Culture and Consumer Behavior: A Review and Agenda for Future Research
CJ Torelli, JD Shen, MA Rodas
2024
From satisfaction of consumers to satisfaction with consumers: Reverse rating in the sharing economy
JD Shen
University of Illinois at Urbana-Champaign, 2022
2022
From Satisfaction of Consumers to Satisfaction with Consumers: Reverse Rating in Digital Two-Sided Markets
JD Shen, A Rindfleisch
2021 AMA Winter Academic Conference 32, 147-150, 2021
2021
Relationship dynamics in the era of the sharing economy
JD Shen, A Rindfleisch, A Cakanlar, N Ordabayeva, YJ Guo, C Lamberton, ...
ACR North American Advances, 2021
2021
A Good Cry Or a Gratifying Revenge? Desired Mixed Emotional Experience in Movie Consumption Across Cultures
A J Barnes, JD Shen, J L Stoner, C Torelli
ACR North American Advances, 2020
2020
The Magic of Organizing: How Product Arrangement Styles Influence Perceptions of Products and Owners
JD Shen, A Rindfleisch
ACR North American Advances, 2019
2019
I Can Tolerate the Manager, But Not the Receptionist: How Cultural Orientation Affects Consumers’ Reaction to Service Failure
JD Shen, J Wong, S Shavitt
ACR North American Advances, 2019
2019
Exploring the effects of mood states, cultural background, and the congruity between ad appeal and product type on consumers’ attitudes and purchasing intentions
JD Shen
2018
"Really Being There?”: Telepresence in Virtual Reality Branded Content
JD Shen, M Stenger, J Lechowicz, C Chen, M Nelson, R Yang, ...
AEJMC Annual Conference 2017, 2017
2017
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Articles 1–12