Sylvia von Wallpach
Sylvia von Wallpach
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An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
C Vallaster, S Von Wallpach
Journal of Business Research 66 (9), 1505-1515, 2013
Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages
O Koll, S Von Wallpach, M Kreuzer
Psychology & Marketing 27 (6), 584-602, 2010
Performing identities: Processes of brand and stakeholder identity co-construction
S Von Wallpach, A Hemetsberger, P Espersen
Journal of Business Research 70, 443-452, 2017
Co-creating stakeholder and brand identities: Introduction to the special section
S Von Wallpach, B Voyer, M Kastanakis, H Mühlbacher
Journal of Business Research 70, 395-398, 2017
‘My Little Luxury’: A Consumer-Centred, Experiential View
M Bauer, S von Wallpach, A Hemetsberger
Marketing Journal of Research and Management 1 (11), 57-67, 2011
Intended brand associations: Do they really drive consumer response?
O Koll, S von Wallpach
Journal of Business Research 67 (7), 1501-1507, 2014
One brand perception? Or many? The heterogeneity of intra‐brand knowledge
O Koll, S von Wallpach
Journal of Product & Brand Management, 2009
Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors
S Von Wallpach, M Kreuzer
Journal of Business Research 66 (9), 1325-1331, 2013
Because I'm worth it-luxury and the construction of consumers' selves
A Hemetsberger, S von Wallpach, M Bauer
ACR North American Advances, 2012
The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: Insights from the city brand Munich (Germany)
C Vallaster, S Von Wallpach, S Zenker
Cities 80, 53-60, 2018
How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study
S Zenker, S von Wallpach, E Braun, C Vallaster
Tourism Management 71, 197-212, 2019
Moments of luxury–A qualitative account of the experiential essence of luxury
S von Wallpach, A Hemetsberger, TU Thomsen, RW Belk
Journal of Business Research 116, 491-502, 2020
Brand management: Unveiling the delusion of control
S Wider, S von Wallpach, H Mühlbacher
European Management Journal 36 (3), 301-305, 2018
Enacted internal branding: theory, practice, and an experiential learning case study of an Austrian B2B company
S Von Wallpach, AG Woodside
Business-To-Business Brand Management: Theory, Research and Executivecase …, 2009
Brand strategy co-creation in a nonprofit context: A strategy-as-practice approach
C Vallaster, S Von Wallpach
Nonprofit and Voluntary Sector Quarterly 47 (5), 984-1006, 2018
Home in the re-making: Immigrants' transcultural experiencing of home
M Kreuzer, H Mühlbacher, S von Wallpach
Journal of Business Research 91, 334-341, 2018
Conceptualizing unconventional luxury
TU Thomsen, J Holmqvist, S von Wallpach, A Hemetsberger, RW Belk
Journal of Business Research, 2020
Constructing personas: How high-net-worth social media influencers reconcile ethicality and living a luxury lifestyle
M Leban, TU Thomsen, S von Wallpach, BG Voyer
Journal of Business Ethics, 1-15, 2020
“On Transit”–Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life
A Hemetsberger, M Bauer, S von Wallpach, K Broger
Marketing ZFP–Journal of Research and Management 35 (1), 40-49, 2013
Making a difference: Thoughts on management scholarship from the editorial team
M Kastanakis, S Robinson, Y Tsalavoutas, M Fernando, C Jonczyk, ...
European Management Journal 37 (3), 245-250, 2019
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