| Cobranding arrangements and partner selection: A conceptual framework and managerial guidelines CE Newmeyer, R Venkatesh, R Chatterjee Journal of the Academy of Marketing Science 42, 103-118, 2014 | 136 | 2014 |
| Conceptualizing the multiple dimensions of consumer financial vulnerability GE O'Connor, CE Newmeyer, NYC Wong, JB Bayuk, LA Cook, ... Journal of Business Research 100, 421-430, 2019 | 109 | 2019 |
| A typology of brand alliances and consumer awareness of brand alliance integration CE Newmeyer, R Venkatesh, JA Ruth, R Chatterjee Marketing letters 29, 275-289, 2018 | 43 | 2018 |
| Frontline employee passion: a multistudy conceptualization and scale development AC Crawford, CE Newmeyer, JH Jung, TJ Arnold Journal of Service Research 25 (2), 194-210, 2022 | 23 | 2022 |
| When products and brands trade hands: A framework for acquisition success CE Newmeyer, V Swaminathan, J Hulland Journal of marketing theory and practice 24 (2), 129-146, 2016 | 20 | 2016 |
| Is savings automation helpful to liquid savings? It depends on whether you have a savings habit C Newmeyer, D Warmath, GE O’Connor, N Wong Journal of public policy & marketing 40 (2), 285-297, 2021 | 18 | 2021 |
| How to go glocal: omni-brand orientation framework E Schmidt-Devlin, A Özsomer, CE Newmeyer Journal of International Marketing 30 (4), 1-20, 2022 | 17 | 2022 |
| Good times and bad: responsibility in brand alliances CE Newmeyer, JA Ruth European Journal of Marketing 54 (2), 448-471, 2020 | 9 | 2020 |
| Joining forces for doing good: getting the international cause-alliance right CE Newmeyer, E Obeng, J Hulland International Marketing Review 37 (5), 829-839, 2020 | 7 | 2020 |
| Insights into long-term brand success R Gifford, CE Newmeyer Journal of Marketing Theory and Practice 27 (1), 1-18, 2019 | 7 | 2019 |
| Can advertising enhance consumers' desirable COVID‐19 health behavioral intentions? The role of brand‐pandemic fit A Özsomer, ZM Güzel, CE Newmeyer, E Schmidt‐Devlin Journal of Consumer Behaviour 21 (4), 685-696, 2022 | 5 | 2022 |
| Have I saved enough to social distance? The role of household financial preparedness in public health response D Warmath, GE O'Connor, C Newmeyer, N Wong Journal of Consumer Affairs 56 (1), 319-338, 2022 | 4 | 2022 |
| The role of social psychological factors in vulnerability to financial hardship D Warmath, G Elizabeth O'Connor, N Wong, C Newmeyer Journal of Consumer Affairs 56 (3), 1148-1177, 2022 | 2 | 2022 |
| Creepy and intrusive: A consumer’s perspective of online personalized communications A Stevens, C Newmeyer Contemporary Issues in Social Media Marketing, 172-183, 2017 | 2 | 2017 |
| Exploring consumer financial vulnerability as a critical turning point in consumer well-being G O’Connor, C Newmeyer, N Wong TRACK, 22, 2017 | 2 | 2017 |
| Brand Leadership: Behaviors that Drive Brand and Consumer Engagement—An Abstract R Gifford, CE Newmeyer Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 2 | 2017 |
| Cobrand harm crisis and consumer attributions of responsibility C Newmeyer, J Ruth ACR North American Advances, 2013 | 2 | 2013 |
| Brand partnerships and the determinants for success CE Newmeyer University of Pittsburgh, 2011 | 2 | 2011 |
| Reservation Prices for Product Portfolios Under Uncertainty: the ICEPORT Approach CE Newmeyer, R Venkatesh, R Chatterjee Customer Needs and Solutions 8, 51-65, 2021 | 1 | 2021 |
| Solicitations for Charity at Checkout and Consumer Responses: An Abstract E Obeng, CE Newmeyer Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
Genevieve Elizabeth O'ConnorFordham UniversityVerified email at fordham.edu
