| Students’ perceptions and experiences of social media in higher education S Neier, LT Zayer Journal of Marketing Education 37 (3), 133-143, 2015 | 274 | 2015 |
| Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics? L Tuncay Zayer, CA Coleman Journal of Advertising 44 (3), 1-12, 2015 | 191 | 2015 |
| Pursuing parenthood: Integrating cultural and cognitive perspectives on persistent goal striving E Fischer, CC Otnes, L Tuncay Journal of Consumer Research 34, 425-440, 2007 | 118 | 2007 |
| The Use of Persuasion Management Strategies by Identity-Vulnerable Consumers: The Case of Urban Heterosexual Male Shoppers L Tuncay, C Otnes Journal of Retailing 84 (4), 487-499, 2008 | 114 | 2008 |
| Consumption and gender identity in popular media: discourses of domesticity, authenticity, and sexuality LT Zayer, K Sredl, MA Parmentier, C Coleman Consumption Markets & Culture 15 (4), 333-357, 2012 | 98 | 2012 |
| Transformative Intersectionality: Moving Business Towards a Critical Praxis L Steinfield, M Sanghvi, LT Zayer, CA Coleman, N Ourahmoune, ... Journal of Business Research 100 (July), 366-375, 2019 | 90 | 2019 |
| GENDER JUSTICE AND THE MARKET: A TRANSFORMATIVE CONSUMER RESEARCH PERSPECTIVE W Hein, L Steinfield, N Ourahmoune, CA Coleman, LT Zayer, J Littlefield Journal of Public Policy & Marketing, 2016 | 88 | 2016 |
| Gender, culture, and consumer behavior CC Otnes, LT Zayer Taylor & Francis, 2012 | 82 | 2012 |
| Conceptualizations of masculinity among a “new” breed of male consumers L Tuncay | 77 | 2006 |
| An exploration of men's brand relationships LT Zayer, S Neier Qualitative Market Research: An International Journal 14 (1), 83-104, 2011 | 75 | 2011 |
| Power logics of consumers’ gendered (in) justices: Reading reproductive health interventions through the transformative gender justice framework LA Steinfield, CA Coleman, L Tuncay Zayer, N Ourahmoune, W Hein Consumption Markets & Culture 22 (4), 406-429, 2019 | 55 | 2019 |
| Men and masculinities in a changing world:(de) legitimizing gender ideals in advertising LT Zayer, MA McGrath, P Castro-González European Journal of Marketing, 2019 | 53 | 2019 |
| The nature and implications of consumers’ experiential framings of failure in high-risk service contexts LT Zayer, CC Otnes, EM Fischer Journal of Service Research 18 (3), 303-317, 2015 | 52 | 2015 |
| Climbing the Ladder or Chasing a Dream? Men’s Responses to Idealized Portrayals of Masculinity in Advertising CC Otnes, LT Zayer Gender, Culture, and Consumer Behavior, 119-142, 2012 | 42 | 2012 |
| Transformative Advertising Research: Reimagining the Future of Advertising L Gurrieri, L Tuncay Zayer, CA Coleman Journal of Advertising, 1-18, 2022 | 34 | 2022 |
| Exploring the link between masculinity and consumption L Tuncay, C Otnes Brick and mortar shopping in the 21st century: An overview, 153-169, 2007 | 34 | 2007 |
| Self-presentation and gender on social media: an exploration of the expression of “authentic selves” K Kondakciu, M Souto, LT Zayer Qualitative Market Research: An International Journal, 2022 | 32 | 2022 |
| A Typology of Men's Conceptualizations of Ideal Masculinity in Advertising LT Zayer Advertising & Society Review 11 (1), 2010 | 28 | 2010 |
| A Research Agenda for (Gender) Troubled Times: Striving for a Better Tomorrow C Coleman, E Fischer, LT Zayer Journal of the Association for Consumer Research 6 (2), 205-210, 2021 | 25 | 2021 |
| The Role of Digital Virtual Consumption in Navigating Risk-Laden Life Events J Drenten, LT Zayer Journal of the Association for Consumer Research 3 (1), 46-62, 2018 | 23 | 2018 |
Cele OtnesUniversity of Illinois Adresse e-mail validée de illinois.edu
