JOHN B FORD
JOHN B FORD
Professor of Marketing and International Business and Eminent Scholar
Verified email at odu.edu - Homepage
Title
Cited by
Cited by
Year
Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA
JB Ford, M Joseph, B Joseph
Journal of Services marketing, 1999
4861999
Perceptual determinants of nonprofit giving behavior
A Sargeant, JB Ford, DC West
Journal of business research 59 (2), 155-165, 2006
3602006
Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons
JB Ford, NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu
International marketing review, 2005
3492005
Strategic marketing: creating competitive advantage
DC West, J Ford, E Ibrahim
Oxford University Press, USA, 2015
2702015
The service recovery paradox: justifiable theory or smoldering myth?
VP Magnini, JB Ford, EP Markowski, ED Honeycutt
Journal of Services Marketing, 2007
2692007
Gender role portrayals in Japanese advertising: A magazine content analysis
JB Ford, PK Voli, ED Honeycutt Jr, SL Casey
Journal of Advertising 27 (1), 113-124, 1998
1871998
Charitable organizations' storytelling influence on donors' emotions and intentions
A Merchant, JB Ford, A Sargeant
Journal of Business Research 63 (7), 754-762, 2010
1762010
A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea
JB Ford, HK Bang, MA Raymond, CR Taylor, YS Moon
International Marketing Review, 2005
145*2005
Contemporary women′ s evaluation of female role portrayals in advertising
JB Ford, MS LaTour, WJ Lundstrom
Journal of Consumer Marketing, 1991
1321991
Charity brand personality: The relationship with giving behavior
A Sargeant, JB Ford, J Hudson
Nonprofit and Voluntary Sector Quarterly 37 (3), 468-491, 2008
1272008
Differing reactions to female role portrayals in advertising
JB Ford, MS La Tour
Journal of Advertising Research 33, 43-43, 1993
1271993
Measuring nonprofit marketing strategy performance: the case of museum stores
S Mottner, JB Ford
Journal of Business Research 58 (6), 829-840, 2005
1182005
Are exporting firms modifying their product, pricing and promotion policies?
B Seifert, J Ford
International Marketing Review, 1989
1101989
Service failure recovery in China
VP Magnini, JB Ford
International Journal of Contemporary Hospitality Management, 2004
1052004
Perception of marital roles in purchase decision processes: a cross-cultural study
JB Ford, MS LaTour, TL Henthorne
Journal of the Academy of Marketing Science 23 (2), 120-131, 1995
1011995
Does perception matter?: an empirical analysis of donor behaviour
A Sargeant, DC West, JB Ford
The Service Industries Journal 24 (6), 19-36, 2004
902004
How personal nostalgia influences giving to charity
A Merchant, JB Ford, G Rose
Journal of Business Research 64 (6), 610-616, 2011
872011
Advertising agency philosophies and employee risk taking
D West, J Ford
Journal of Advertising 30 (1), 77-91, 2001
842001
The role of perceptions in predicting donor value
A Sargeant, DC West, J Ford
Journal of Marketing Management 17 (3-4), 407-428, 2001
732001
Integrating country of origin into global marketing strategy
I Clarke, M Owens, JB Ford
International Marketing Review, 2000
722000
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Articles 1–20