Christian Grönroos
Christian Grönroos
Professor of Service and Relationship Marketing, Hanken School of Economics Finland
Adresse e-mail validée de hanken.fi - Page d'accueil
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A service quality model and its marketing implications
C Grönroos
European Journal of marketing, 1984
116151984
Service management and marketing
C Grönroos
Lexington books, 1990
9333*1990
Keynote paper From marketing mix to relationship marketing‐towards a paradigm shift in marketing
C Grönroos
Management decision, 1997
5877*1997
Service management and marketing: A customer relationship management approach
C Grönroos
# J.# Wiley, 2000
57012000
Comments on Christian Grönroos' Strategic management and marketing in the service sector
KL Bernhardt, GL Shostack
Marketing Science Institute, 1983
40911983
The value concept and relationship marketing
A Ravald, C Grönroos
European journal of marketing, 1996
37421996
Relationship approach to marketing in service contexts: The marketing and organizational behavior interface
C Gronroos
Journal of business research 20 (1), 3-11, 1990
3048*1990
Palvelujen johtaminen ja markkinointi
C Grönroos
WSOYpro, 2009
29972009
Critical service logic: making sense of value creation and co-creation
C Grönroos, P Voima
Journal of the academy of marketing science 41 (2), 133-150, 2013
26952013
Service logic revisited: who creates value? And who co‐creates?
G Svensson, C Grönroos
European business review, 2008
26902008
Marketing: gerenciamento e serviços
C Grönroos
Elsevier Editora, 2009
24272009
Managing customer relationships for profit: the dynamics of relationship quality
K Storbacka, T Strandvik, C Grönroos
International journal of service industry management, 1994
21021994
Value co-creation in service logic: A critical analysis
C Grönroos
Marketing theory 11 (3), 279-301, 2011
19302011
The relationship marketing process: communication, interaction, dialogue, value
C Grönroos
Journal of business & industrial marketing, 2004
15752004
Marketing y gestión de servicios: la gestión de los momentos de la verdad y la competencia en los servicios
C Grönroos
Ediciones Díaz de Santos, 1994
14171994
Value‐driven relational marketing: from products to resources and competencies
C Grönroos
Journal of marketing management 13 (5), 407-419, 1997
14141997
Adopting a service logic for marketing
C Grönroos
Marketing theory 6 (3), 317-333, 2006
14102006
Nyt kilpaillaan palveluilla
C Grönroos, M Tillman
Weilin+ Göös, 1990
13871990
Service quality: The six criteria of good perceived service
C Gronroos
Review of business 9 (3), 10, 1988
13761988
A service‐orientated approach to marketing of services
C Gronroos
European Journal of marketing, 1978
13421978
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