| Community and consumption B Cova European journal of marketing, 1997 | 1424 | 1997 |
| Tribal marketing B Cova, V Cova European journal of marketing, 2002 | 1339 | 2002 |
| Revisiting consumption experience: A more humble but complete view of the concept A Carù, B Cova Marketing theory 3 (2), 267-286, 2003 | 1141 | 2003 |
| Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community” LT Wright, B Cova, S Pace European journal of marketing, 2006 | 1052 | 2006 |
| Working consumers: the next step in marketing theory? B Cova, D Dalli Marketing theory 9 (3), 315-339, 2009 | 845 | 2009 |
| Consuming experience A Carù, A Caru, B Cova Routledge, 2007 | 632* | 2007 |
| Consumer tribes B Cova, RV Kozinets, A Shankar Routledge, 2007 | 577 | 2007 |
| Marketing solutions in accordance with the SD logic: Co-creating value with customer network actors B Cova, R Salle Industrial marketing management 37 (3), 270-277, 2008 | 558 | 2008 |
| Servicescapes: From modern non-places to postmodern common places V Aubert-Gamet, B Cova Journal of Business Research 44 (1), 37-45, 1999 | 397 | 1999 |
| Alternatives marketing V Cova, B Cova Paris, Dunod, 2001 | 339 | 2001 |
| Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes B Cova, D Dalli, D Zwick Marketing Theory 11 (3), 231-241, 2011 | 330 | 2011 |
| Il marketing tribale B Cova Il sole, 2003 | 312 | 2003 |
| Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters B Cova, V Cova Journal of Consumer Behaviour: An International Research Review 1 (1), 67-76, 2001 | 297 | 2001 |
| Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches B Cova, T White Journal of Marketing Management 26 (3-4), 256-270, 2010 | 296 | 2010 |
| The postmodern explained to managers: Implications for marketing B Cova Business Horizons 39 (6), 15-24, 1996 | 287 | 1996 |
| Marketing non-convenzionale: viral, guerrilla, tribal, societing ei 10 principi fondamentali del marketing postmoderno B Cova, A Giordano, M Pallera, G Fuschillo, M Sala Gruppo 24 ore, 2012 | 280 | 2012 |
| Project marketing: beyond competitive bidding B Cova, PN Ghauri, R Salle HAL Post-Print, 2002 | 277 | 2002 |
| Expériences de consommation et marketing expérientiel A Carù, B Cova Revue française de gestion, 99-113, 2006 | 276 | 2006 |
| Au-delà du marché: quand le lien importe plus que le bien B Cova Editions L'Harmattan, 1995 | 245 | 1995 |
| Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation A Carù, B Cova Recherche et Applications en Marketing (French Edition) 18 (2), 47-65, 2003 | 236 | 2003 |
Antonella CaruBocconi UniversityAdresse e-mail validée de unibocconi.it
