| Community and consumption: Towards a definition of the “linking value” of product or services B Cova European journal of marketing, 1997 | 1498 | 1997 |
| Tribal marketing: The tribalisation of society and its impact on the conduct of marketing B Cova, V Cova European journal of marketing, 2002 | 1451 | 2002 |
| Revisiting consumption experience: A more humble but complete view of the concept A Carù, B Cova Marketing theory 3 (2), 267-286, 2003 | 1317 | 2003 |
| Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community” LT Wright, B Cova, S Pace European journal of marketing, 2006 | 1217 | 2006 |
| Working consumers: the next step in marketing theory? B Cova, D Dalli Marketing theory 9 (3), 315-339, 2009 | 933 | 2009 |
| Consuming experience A Carù, A Caru, B Cova Routledge, 2007 | 697* | 2007 |
| Consumer tribes B Cova, RV Kozinets, A Shankar Routledge, 2007 | 624 | 2007 |
| Marketing solutions in accordance with the SD logic: Co-creating value with customer network actors B Cova, R Salle Industrial marketing management 37 (3), 270-277, 2008 | 584 | 2008 |
| Servicescapes: From modern non-places to postmodern common places V Aubert-Gamet, B Cova Journal of Business Research 44 (1), 37-45, 1999 | 405 | 1999 |
| Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes B Cova, D Dalli, D Zwick Marketing Theory 11 (3), 231-241, 2011 | 401 | 2011 |
| Alternatives Marketing: réponses marketing aux évolutions récentes des consommateurs V Cova, B Cova Dunod, 2001 | 345 | 2001 |
| Il marketing tribale: legame, comunità, autenticità come valori del marketing mediterraneo B Cova, G Fuschillo, M Scotti Il sole-24 ore, 2010 | 326 | 2010 |
| Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters B Cova, V Cova Journal of Consumer Behaviour: An International Research Review 1 (1), 67-76, 2001 | 323 | 2001 |
| Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches B Cova, T White Journal of Marketing Management 26 (3-4), 256-270, 2010 | 319 | 2010 |
| The postmodern explained to managers: Implications for marketing B Cova Business Horizons 39 (6), 15-24, 1996 | 305 | 1996 |
| Expériences de consommation et marketing expérientiel A Carù, B Cova Revue française de gestion 41 (253), 353-367, 2015 | 289 | 2015 |
| Project marketing: beyond competitive bidding B Cova, PN Ghauri, R Salle HAL Post-Print, 2002 | 287 | 2002 |
| Marketing non-convenzionale: viral, guerrilla, tribal, societing ei 10 principi fondamentali del marketing postmoderno B Cova, A Giordano, M Pallera, G Fuschillo, M Sala Gruppo 24 ore, 2012 | 286 | 2012 |
| How to facilitate immersion in a consumption experience: Appropriation operations and service elements A Carù, B Cova Journal of Consumer Behaviour: An International Research Review 5 (1), 4-14, 2006 | 259 | 2006 |
| Au-delà du marché: quand le lien importe plus que le bien B Cova Editions L'Harmattan, 1995 | 250 | 1995 |
Antonella CaruBocconi UniversityAdresse e-mail validée de unibocconi.it
