bernard cova
bernard cova
Professor of Marketing, Kedge Business School
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Revisiting consumption experience: A more humble but complete view of the concept
A Carù, B Cova
Marketing theory 3 (2), 267-286, 2003
Tribal marketing: The tribalisation of society and its impact on the conduct of marketing
B Cova, V Cova
European journal of marketing 36 (5/6), 595-620, 2002
Community and consumption: Towards a definition of the “linking value” of product or services
B Cova
European journal of marketing 31 (3/4), 297-316, 1997
Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community”
B Cova, S Pace
European journal of marketing 40 (9/10), 1087-1105, 2006
Working consumers: the next step in marketing theory?
B Cova, D Dalli
Marketing theory 9 (3), 315-339, 2009
Consuming experiences: An introduction
A Carù, B Cova
Consuming experience, 3-16, 2013
Consumer tribes
B Cova, RV Kozinets, A Shankar
Routledge, 2007
Marketing solutions in accordance with the SD logic: Co-creating value with customer network actors
B Cova, R Salle
Industrial marketing management 37 (3), 270-277, 2008
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes
B Cova, D Dalli, D Zwick
Marketing theory 11 (3), 231-241, 2011
Servicescapes: From modern non-places to postmodern common places
V Aubert-Gamet, B Cova
Journal of business research 44 (1), 37-45, 1999
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters
B Cova, V Cova
Journal of Consumer Behaviour: An International Research Review 1 (1), 67-76, 2001
Expériences de consommation et marketing expérientiel
A Carù, B Cova
Revue française de gestion, 353-367, 2015
Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches
B Cova, T White
Journal of Marketing Management 26 (3-4), 256-270, 2010
Alternatives Marketing: réponses marketing aux évolutions récentes des consommateurs
V Cova, B Cova
Dunod, 2001
How to facilitate immersion in a consumption experience: Appropriation operations and service elements
A Carù, B Cova
Journal of Consumer Behaviour: An International Research Review 5 (1), 4-14, 2006
The postmodern explained to managers: Implications for marketing
B Cova
Business Horizons 39 (6), 15-24, 1996
Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation
A Carù, B Cova
Recherche et Applications en Marketing (French Edition) 18 (2), 47-65, 2003
Project marketing: Beyond competitive bidding
B Cova, PN Ghauri, R Salle
HAL Post-Print, 2002
Selling pain to the saturated self
R Scott, J Cayla, B Cova
Journal of Consumer Research 44 (1), 22-43, 2017
Il marketing tribale: legame, comunità, autenticità come valori del marketing mediterraneo
B Cova, G Fuschillo, M Scotti
Il sole 24 ore, 2010
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