bernard cova
bernard cova
Professor of Marketing, Kedge Business School
Adresse e-mail validée de kedgebs.com
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Community and consumption: Towards a definition of the “linking value” of product or services
B Cova
European journal of marketing, 1997
14981997
Tribal marketing: The tribalisation of society and its impact on the conduct of marketing
B Cova, V Cova
European journal of marketing, 2002
14512002
Revisiting consumption experience: A more humble but complete view of the concept
A Carù, B Cova
Marketing theory 3 (2), 267-286, 2003
13172003
Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community”
LT Wright, B Cova, S Pace
European journal of marketing, 2006
12172006
Working consumers: the next step in marketing theory?
B Cova, D Dalli
Marketing theory 9 (3), 315-339, 2009
9332009
Consuming experience
A Carù, A Caru, B Cova
Routledge, 2007
697*2007
Consumer tribes
B Cova, RV Kozinets, A Shankar
Routledge, 2007
6242007
Marketing solutions in accordance with the SD logic: Co-creating value with customer network actors
B Cova, R Salle
Industrial marketing management 37 (3), 270-277, 2008
5842008
Servicescapes: From modern non-places to postmodern common places
V Aubert-Gamet, B Cova
Journal of Business Research 44 (1), 37-45, 1999
4051999
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes
B Cova, D Dalli, D Zwick
Marketing Theory 11 (3), 231-241, 2011
4012011
Alternatives Marketing: réponses marketing aux évolutions récentes des consommateurs
V Cova, B Cova
Dunod, 2001
3452001
Il marketing tribale: legame, comunità, autenticità come valori del marketing mediterraneo
B Cova, G Fuschillo, M Scotti
Il sole-24 ore, 2010
3262010
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters
B Cova, V Cova
Journal of Consumer Behaviour: An International Research Review 1 (1), 67-76, 2001
3232001
Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches
B Cova, T White
Journal of Marketing Management 26 (3-4), 256-270, 2010
3192010
The postmodern explained to managers: Implications for marketing
B Cova
Business Horizons 39 (6), 15-24, 1996
3051996
Expériences de consommation et marketing expérientiel
A Carù, B Cova
Revue française de gestion 41 (253), 353-367, 2015
2892015
Project marketing: beyond competitive bidding
B Cova, PN Ghauri, R Salle
HAL Post-Print, 2002
2872002
Marketing non-convenzionale: viral, guerrilla, tribal, societing ei 10 principi fondamentali del marketing postmoderno
B Cova, A Giordano, M Pallera, G Fuschillo, M Sala
Gruppo 24 ore, 2012
2862012
How to facilitate immersion in a consumption experience: Appropriation operations and service elements
A Carù, B Cova
Journal of Consumer Behaviour: An International Research Review 5 (1), 4-14, 2006
2592006
Au-delà du marché: quand le lien importe plus que le bien
B Cova
Editions L'Harmattan, 1995
2501995
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