bernard cova

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Antonella CaruBocconi UniversityVerified email at unibocconi.it
Veronique Cova; Véronique Aubertprofesseur Consumer Research, Aix-Marseille UniversitéVerified email at iae-aix.com
Daniele DalliUniversity of PisaVerified email at unipi.it
Robert SpencerKEDGEVerified email at kedgebs.com
Avi ShankarUniversity of BathVerified email at bath.ac.uk
Per SkålénProfessor of Business Administration, Karlstad UniversityVerified email at kau.se
Robert V. KozinetsProfessor, University of Southern CaliforniaVerified email at usc.edu
Julien CaylaAssociate Professor of Marketing, Nanyang Business SchoolVerified email at ntu.edu.sg
Gregorio FuschilloAssociate Professor of Marketing Kedge Business SchoolVerified email at kedgebs.com
Pervez N. GhauriProfessor of International Business,Birmingham Business School, University of Birmingham, UKVerified email at bham.ac.uk
Simone GuerciniUniversity of FlorenceVerified email at unifi.it
Marcel SaucetResearcher Associate and Professor, University of San DiegoVerified email at sandiego.edu
marc filserProfesseur émérite, Université de BourgogneVerified email at u-bourgogne.fr
Dominique Roux BauhainUniversité de Reims Champagne-ArdenneVerified email at univ-reims.fr
Michael SW LeeThe University of Auckland Business SchoolVerified email at auckland.ac.nz
Lionel MalteseMaître de Conférences Aix Marseille Université, CERGAM, Professeur associé Kedge Business School,Verified email at univ-amu.fr
Pauline MaclaranProfessor of Marketing & Consumer ResearchVerified email at rhul.ac.uk
Simona D'AntoneAssociate Professor of Marketing, Kedge Business SchoolVerified email at kedgebs.com
Frederic PREVOTKEDGE Business SchoolVerified email at kedgebs.com
Risto T. SalminenProfessor of industrial management, esp. industrial marketing, Lappeenranta University ofVerified email at lut.fi

bernard cova

Professor of Marketing, Kedge Business School

Verified email at kedgebs.com

Consumer Culture Theory


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Tribal marketing: The tribalisation of society and its impact on the conduct of marketing B Cova, V Cova European journal of marketing 36 (5/6), 595-620, 2002	1683	2002
Community and consumption: Towards a definition of the “linking value” of product or services B Cova European journal of marketing 31 (3/4), 297-316, 1997	1681	1997
Revisiting consumption experience: A more humble but complete view of the concept A Carù, B Cova Marketing theory 3 (2), 267-286, 2003	1675	2003
Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community” B Cova, S Pace European journal of marketing, 2006	1338	2006
Working consumers: the next step in marketing theory? B Cova, D Dalli Marketing theory 9 (3), 315-339, 2009	1109	2009
Consuming experience A Carù, B Cova Routledge, 2007	755	2007
Consumer tribes B Cova, RV Kozinets, A Shankar Routledge, 2007	727	2007
Marketing solutions in accordance with the SD logic: Co-creating value with customer network actors B Cova, R Salle Industrial marketing management 37 (3), 270-277, 2008	661	2008
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes B Cova, D Dalli, D Zwick Marketing theory 11 (3), 231-241, 2011	514	2011
Servicescapes: From modern non-places to postmodern common places V Aubert-Gamet, B Cova Journal of Business Research 44 (1), 37-45, 1999	467	1999
Alternatives Marketing: réponses marketing aux évolutions récentes des consommateurs V Cova, B Cova Dunod, 2001	386	2001
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters B Cova, V Cova Journal of Consumer Behaviour: An International Research Review 1 (1), 67-76, 2001	379	2001
Expériences de consommation et marketing expérientiel A Carù, B Cova Revue française de gestion 41 (253), 353-367, 2015	372	2015
Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches B Cova, T White Journal of Marketing Management 26 (3-4), 256-270, 2010	370	2010
How to facilitate immersion in a consumption experience: Appropriation operations and service elements A Carù, B Cova Journal of Consumer Behaviour: An International Research Review 5 (1), 4-14, 2006	345	2006
The postmodern explained to managers: Implications for marketing B Cova Business Horizons 39 (6), 15-24, 1996	328	1996
Project marketing: beyond competitive bidding B Cova, PN Ghauri, R Salle HAL Post-Print, 2002	304	2002
Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation A Carù, B Cova Recherche et Applications en Marketing (French Edition) 18 (2), 47-65, 2003	286	2003
Au-delà du marché quand le lien importe plus que le bien B Cova Au-delà du marché quand le lien importe plus que le bien, 1-174, 1985	284	1985
Il marketing tribale: legame, comunità, autenticità come valori del marketing mediterraneo B Cova, G Fuschillo, M Scotti Il sole 24 ore, 2010	275	2010

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