| Religiosity and consumer behavior: a summarizing review R Agarwala, P Mishra, R Singh Journal of Management, Spirituality & Religion 16 (1), 32-54, 2019 | 240 | 2019 |
| Evaluating the impact of religious icons and symbols on consumer’s brand evaluation: Context of Hindu religion R Agarwala, P Mishra, R Singh Journal of Advertising 50 (4), 372-390, 2021 | 16 | 2021 |
| Anti-consumption: A literature review R Agarwal Indian Institute of Management, Ahmedabad, 2013 | 8 | 2013 |
| e-WOM: Review and a new conceptualisation R Agarwal, R Singh The Marketing Review 18 (3), 307-321, 2018 | 3 | 2018 |
| Impact of Religiosity in the Personal and Consumption Domains R Agarwala, R Singh, P Mishra AR-IIMC, 2019 | | 2019 |
| Iconic and symbolic religious signs in print advertising: impact on brand affect and brand trust R Agarwala, P Mishra Indian Institutte of Management Calcutta, 2018 | | 2018 |
| USING HINDU RELIGIOUS SYMBOL IN PRINT ADVERTISING: IMPACT ON BRAND AFFECT AND BRAND TRUST R Agarwala American Academy of Advertising. Conference. Proceedings (Online), 198, 2017 | | 2017 |
Ramendra SinghProfessor of Marketing, IIM Calcutta, IndiaAdresse e-mail validée de iimcal.ac.in
