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Marcel Saucet
Marcel Saucet
Researcher Associate and Professor, University of San Diego
Verified email at sandiego.edu - Homepage
Title
Cited by
Cited by
Year
Unconventional marketing: From guerrilla to consumer made
B Cova, M Saucet
The Routledge companion to the future of marketing, 217-233, 2014
322014
The secret lives of unconventional campaigns: Street marketing on the fringe
M Saucet, B Cova
Journal of Marketing Communications 21 (1), 65-77, 2015
292015
Street MarketingTM: The Future of Guerrilla Marketing and Buzz: The Future of Guerrilla Marketing and Buzz
M Saucet
ABC-CLIO, 2015
152015
The secret lives of unconventional campaigns: street marketing on the fringe
B Cova, M Saucet
Issue, 2014
82014
Street Marketing™
M Saucet, J BUFFINGTON
Think Boldly 34, 7, 2016
42016
Le street marketing, forcément transgressif?
B Cova, M Saucet
Décisions Marketing, 27-43, 2014
42014
Innovator: innover et gagner face à la crise: innovation, stratégie, marketing
M Saucet
La Tour des vents, 2009
32009
From dancing on the street to dating online: Evaluating the effects and outcomes of guerrilla street marketing
T Roux, M Saucet
Available at SSRN 3592374, 2020
22020
Attualità e prospettive dello Street Marketing
B Cova, G Fuschillo, M Saucet
Micro & Macro Marketing 23 (1), 145-166, 2014
22014
From dancing on the street to dating online: evaluating guerrilla street marketing performance
T Roux, M Saucet
International Journal of Internet Marketing and Advertising 14 (3), 336-359, 2020
12020
The collective unconscious in marketing teams: La marque sur le divan
M Saucet
Available at SSRN 3592368, 2013
12013
Le diamant©: une veille stratégique sensorielle
M Saucet
VSST'2004: veille stratégique scientifique & technologique: systèmes d …, 2004
12004
Vers une nouvelle approche pour innover en marchés saturés: un exemple dans le secteur des cosmétiques
M Saucet
Nice, 2007
2007
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