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Professor Sharyn Rundle-Thiele
Professor Sharyn Rundle-Thiele
Founding Director, Social Marketing@Griffith, Griffith University
Adresse e-mail validée de griffith.edu.au - Page d'accueil
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Année
Customer satisfaction should not be the only goal
R Bennett, S Rundle‐Thiele
Journal of services marketing 18 (7), 514-523, 2004
6852004
A comparison of attitudinal loyalty measurement approaches
R Bennett, S Rundle-Thiele
Journal of brand management 9, 193-209, 2002
6192002
Marketing capabilities: Antecedents and implications for B2B SME performance
B Merrilees, S Rundle-Thiele, A Lye
Industrial Marketing Management 40 (3), 368-375, 2011
6172011
Assessing the performance of brand loyalty measures
S Rundle‐Thiele, M Maio Mackay
Journal of Services Marketing 15 (7), 529-546, 2001
5202001
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
S Rundle‐Thiele, R Bennett
Journal of Product & Brand Management 10 (1), 25-37, 2001
5202001
Corporate social responsibility and bank customer satisfaction: a research agenda
LM McDonald, S Rundle‐Thiele
International Journal of Bank Marketing 26 (3), 170-182, 2008
4832008
Eating for the better: A social marketing review (2000–2012)
JE Carins, SR Rundle-Thiele
Public health nutrition 17 (7), 1628-1639, 2014
3572014
Exploring loyal qualities: assessing survey‐based loyalty measures
S Rundle‐Thiele
Journal of Services Marketing 19 (7), 492-500, 2005
3512005
Segmentation: A tourism stakeholder view
A Tkaczynski, SR Rundle-Thiele, N Beaumont
Tourism management 30 (2), 169-175, 2009
2962009
The brand loyalty life cycle: Implications for marketers
R Bennett, S Rundel-Thiele
Journal of Brand Management 12, 250-263, 2005
2712005
Co-design: from expert-to user-driven ideas in public service design
J Trischler, T Dietrich, S Rundle-Thiele
Public management review 21 (11), 1595-1619, 2019
2402019
The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese …
YT Huang, S Rundle-Thiele
Tourism Management 42, 196-206, 2014
2142014
Minimizing alcohol harm: A systematic social marketing review (2000–2014)
K Kubacki, S Rundle-Thiele, B Pang, N Buyucek
Journal of Business Research 68 (10), 2214-2222, 2015
1922015
Elaborating customer loyalty: exploring loyalty to wine retailers
S Rundle-Thiele
Journal of Retailing and Consumer Services 12 (5), 333-344, 2005
1922005
Event segmentation: A review and research agenda
A Tkaczynski, SR Rundle-Thiele
Tourism management 32 (2), 426-434, 2011
1912011
Co-designing services with vulnerable consumers
T Dietrich, J Trischler, L Schuster, S Rundle-Thiele
Journal of Service Theory and Practice 27 (3), 663-688, 2017
1592017
Destination segmentation: A recommended two-step approach
A Tkaczynski, S Rundle-Thiele, N Beaumont
Journal of Travel Research 49 (2), 139-152, 2010
1572010
Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context
V Lahtinen, T Dietrich, S Rundle-Thiele
Journal of Social Marketing 10 (3), 357-375, 2020
1562020
Social marketing theory development goals: an agenda to drive change
S Rundle-Thiele, P David, T Willmott, B Pang, L Eagle, R Hay
Journal of Marketing Management 35 (1-2), 160-181, 2019
1532019
Using two-step cluster analysis to identify homogeneous physical activity groups
S Rundle-Thiele, K Kubacki, A Tkaczynski, J Parkinson
Marketing Intelligence & Planning 33 (4), 522-537, 2015
1462015
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