Suivre
Eva Böhm
Eva Böhm
Professor of Marketing, Paderborn University
Adresse e-mail validée de uni-paderborn.de
Titre
Citée par
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Année
Revenue and profit implications of industrial service strategies
A Eggert, J Hogreve, W Ulaga, E Muenkhoff
Journal of Service Research 17 (1), 23-39, 2014
4292014
Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
A Eggert, J Hogreve, W Ulaga, E Muenkhoff
Industrial Marketing Management 40 (5), 661-670, 2011
3012011
Service transition: a viable option for manufacturing companies with deteriorating financial performance?
E Böhm, A Eggert, C Thiesbrummel
Industrial Marketing Management 60, 101-111, 2017
1362017
Selling value in business markets: Individual and organizational factors for turning the idea into action
H Terho, A Eggert, W Ulaga, A Haas, E Böhm
Industrial Marketing Management 66, 42-55, 2017
1202017
Engaging a product-focused sales force in solution selling: interplay of individual-and organizational-level conditions (vol 32, pg 721, 2020)
A Salonen, H Terho, E Boehm, A Virtanen, R Rajala
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 49 (1), 164-165, 2021
44*2021
Engaging a product-focused sales force in solution selling: interplay of individual-and organizational-level conditions
A Salonen, H Terho, E Böhm, A Virtanen, R Rajala
Journal of the Academy of Marketing Science 49, 139-163, 2021
432021
Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling
E Böhm, A Eggert, H Terho, W Ulaga, A Haas
Journal of Personal Selling & Sales Management 40 (3), 180-197, 2020
422020
Business service outsourcing in manufacturing firms: An event study
A Eggert, E Böhm, C Cramer
Journal of Service Management 28 (3), 476-498, 2017
422017
Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T Schaefers, S Ruffer, E Böhm
Industrial Marketing Management 93, 466-481, 2021
382021
Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective
E Böhm, C Backhaus, A Eggert, T Cummins
Journal of Strategic Contracting and Negotiation 2 (1-2), 128-149, 2016
282016
The ambivalent role of monetary sales incentives in service innovation selling
S Alavi, E Böhm, J Habel, J Wieseke, C Schmitz, F Brüggemann
Journal of Product Innovation Management 39 (3), 445-463, 2022
262022
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I Garnefeld, A Eggert, M Husemann-Kopetzky, E Böhm
Journal of the Academy of Marketing Science 47, 595-616, 2019
222019
Digital technology usage as a driver of servitization paths in manufacturing industries
LK Harrmann, A Eggert, E Böhm
European Journal of Marketing 57 (3), 834-857, 2023
152023
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I Garnefeld, E Böhm, L Klimke, A Oestreich
Journal of the Academy of Marketing Science 46, 1133-1147, 2018
152018
Online reviews generated through product testing: can more favorable reviews be enticed with free products?
I Garnefeld, T Krah, E Böhm, DD Gremler
Journal of the Academy of Marketing Science 49, 703-722, 2021
142021
Umsatz-und Profitabilitätsauswirkungen industrieller Dienstleistungen: Eine latente Wachstumskurvenanalyse
E Münkhoff
Springer-Verlag, 2013
122013
Unintended effects of referral reward programs: exploring the impact of rewards on opportunistic behavior
I Garnefeld, E Münkhoff, J Hogreve, A Eggert
Audencia Nantes, 2009
32009
Exploring the Customer Journey of Voice Commerce: A Research Agenda
E Böhm, A Eggert, I Garnefeld, HH Holzmüller, T Schaefers, L Steinhoff, ...
SMR-Journal of Service Management Research 6 (4), 216-231, 2022
22022
Correction to: Engaging a product-focused sales force in solution selling: interplay of individual-and organizational-level conditions
A Salonen, T Harri, E Böhm, V Ari, R Risto
Journal of the Academy of Marketing Science 49 (1), 164-165, 2021
12021
Retourenmanagement zur Steigerung des Kundenwerts
I Garnefeld, E Böhm, L Feider
Kundenwert: Grundlagen-Innovative Konzepte-Praktische Umsetzungen, 599-624, 2017
12017
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