Gary Lilien
Gary Lilien
Professor, Penn State
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Marketing Models (Маркетинговые модели)
GL Lilien, KS Moorthy, P Kotler
Prentice-Hall, 1992
Performance assessment of the lead user idea-generation process for new product development
GL Lilien, PD Morrison, K Searls, M Sonnack, E Hippel
Management science 48 (8), 1042-1059, 2002
A multi-stage model of word-of-mouth influence through viral marketing
A De Bruyn, GL Lilien
International journal of research in marketing 25 (3), 151-163, 2008
Medical Innovation Revisited: Social Contagion versus Marketing Effort
C Van den Bulte, GL Lilien
American journal of sociology 106 (5), 1409-1435, 2001
Market-Fondements et méthodes des recherches en marketing
Y Evrard, B Pras, E Roux, P Desmet, AM Dussaix, GL Lilien
HAL Post-Print, 2009
Marketing decision making: A model building approach
P Kotler
Holt, Rinehart, and Winston, 1972
Technological opportunism and radical technology adoption: An application to e-business
R Srinivasan, GL Lilien, A Rangaswamy
Journal of marketing 66 (3), 47-60, 2002
Marketing decision making: A model-building approach
GL Lilien, P Kotler
Harpercollins College Division, 1983
The timing of competitive market entry: An exploratory study of new industrial products
GL Lilien, E Yoon
Management science 36 (5), 568-585, 1990
Marketing engineering: computer-assisted marketing analysis and planning
GL Lilien, A Rangaswamy
DecisionPro, 2004
Location, location, location: How network embeddedness affects project success in open source systems
R Grewal, GL Lilien, G Mallapragada
Management science 52 (7), 1043-1056, 2006
Informants in organizational marketing research: Why use multiple informants and how to aggregate responses
GH Van Bruggen, GL Lilien, M Kacker
Journal of marketing research 39 (4), 469-478, 2002
Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey
V Kumar, V Bhaskaran, R Mirchandani, M Shah
Marketing Science 32 (2), 194-212, 2013
Turning adversity into advantage: does proactive marketing during a recession pay off?
R Srinivasan, A Rangaswamy, GL Lilien
International Journal of Research in Marketing 22 (2), 109-125, 2005
Marketing-production joint decision-making
J Eliashberg, R Steinberg
Handbooks in operations research and management science 5, 827-880, 1993
First in, first out? The effects of network externalities on pioneer survival
R Srinivasan, GL Lilien, A Rangaswamy
Journal of Marketing 68 (1), 41-58, 2004
New industrial product performance: The effects of market characteristics and strategy
E Yoon, GL Lilien
Journal of Product Innovation Management 2 (3), 134-144, 1985
A three-stage model of industrial trade show performance
S Gopalakrishna, GL Lilien
Marketing science 14 (1), 22-42, 1995
Bayesian estimation and control of detailing effort in a repeat purchase diffusion environment
GL Lilien, AG Rao, S Kalish
Management science 27 (5), 493-506, 1981
Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products
GL Lilien
Management Science 25 (2), 191-204, 1979
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