Suivre
Pauliina Ulkuniemi
Pauliina Ulkuniemi
Markkinoinnin professori
Adresse e-mail validée de oulu.fi - Page d'accueil
Titre
Citée par
Citée par
Année
Modularity in developing business services by platform approach
S Pekkarinen, P Ulkuniemi
The International Journal of Logistics Management 19 (1), 84-103, 2008
3522008
The role of digital channels in industrial marketing communications
H Karjaluoto, N Mustonen, P Ulkuniemi
Journal of Business & Industrial Marketing 30 (6), 703-710, 2015
3092015
Analysis of content creation in social media by B2B companies
L Huotari, P Ulkuniemi, S Saraniemi, M Mäläskä
Journal of Business & Industrial Marketing, 2015
2502015
Developing the value perception of the business customer through service modularity
E Rahikka, P Ulkuniemi, S Pekkarinen
Journal of Business & Industrial Marketing 26 (5), 357-367, 2011
1392011
End-user engagement within innovative public procurement practices: A case study on public–private partnership procurement
H Torvinen, P Ulkuniemi
Industrial marketing management 58, 58-68, 2016
1272016
Retailers' different value perceptions of mobile advertising service
H Komulainen, T Mainela, J Tähtinen, P Ulkuniemi
International Journal of Service Industry Management 18 (4), 368-393, 2007
992007
Towards joint value creation processes in professional services
P Hirvonen, N Helander
The TQM Magazine 13 (4), 281-291, 2001
792001
Twists and turns of triadic business relationship recovery
A Salo, J Tähtinen, P Ulkuniemi
Industrial Marketing Management 38 (6), 618-632, 2009
762009
Personal interaction and customer relationship management in project business
T Mainela, P Ulkuniemi
Journal of Business & Industrial Marketing 28 (2), 103-110, 2013
692013
Purchasing as market-shaping: The case of component-based software engineering
P Ulkuniemi, L Araujo, J Tähtinen
Industrial Marketing Management 44, 54-62, 2015
582015
Restructuring existing value networks to diffuse sustainable innovations in food packaging
O Keränen, H Komulainen, T Lehtimäki, P Ulkuniemi
Industrial Marketing Management 93, 509-519, 2021
502021
Creating value for the business service buyer through modularity
P Ulkuniemi, S Pekkarinen
International Journal of Services and Operations Management 8 (2), 127-141, 2011
482011
Business model scenarios in mobile advertising
H Komulainen, T Mainela, J Sinisalo, J Tahtinen, P Ulkuniemi
International Journal of Internet Marketing and Advertising 3 (3), 254-270, 2006
472006
The strategic hybrid orientation and brand performance of B2B SMEs
M Anees-ur-Rehman, S Saraniemi, P Ulkuniemi, ...
Journal of Small Business and Enterprise Development 24 (3), 585-606, 2017
452017
COTS component acquisition in an emerging market
P Ulkuniemi, V Seppanen
IEEE software 21 (6), 76-82, 2004
352004
Exploring customer perceived value in a technology intensive service innovation
H Komulainen, T Mainela, J Tähtinen, P Ulkuniemi
Proceedings of the 20th Annual IMP-Conference, September, 2-4, 2004
342004
End-customer value restructuring the financial service supply chain
H Komulainen, S Saraniemi, P Ulkuniemi, M Ylilehto
Marketing Intelligence & Planning 36 (6), 709-720, 2018
322018
Dynamic effects of business cycles on business relationships
K Alajoutsijärvi, T Mainela, P Ulkuniemi, E Montell
Management Decision 50 (2), 291-304, 2012
312012
Customer perceived value in the software business
N Helander, P Ulkuniemi
The Journal of high technology management research 23 (1), 26-35, 2012
312012
Purchasing software components at the dawn of market
P Ulkuniemi
University of Oulu, 2003
302003
Le système ne peut pas réaliser cette opération maintenant. Veuillez réessayer plus tard.
Articles 1–20