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Shawn Mathew
Shawn Mathew
Institute of Management Technology Ghaziabad
Adresse e-mail validée de imt.edu
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Does loyalty matter? Impact of brand loyalty and sales promotion on brand equity
J Joseph, B Sivakumaran, S Mathew
Journal of Promotion Management 26 (4), 524-543, 2020
212020
An Imbalanced Ecosystem
YM Rault, S Mathew
Economic & Political Weekly 54 (45), 45, 2019
122019
The commercialisation of shopping malls in India: from «creating» to «meeting» demand
YM Rault, S Mathew, A Cebeillac
Bulletin de l’association de géographes français. Géographies 95 (95-1), 61-78, 2018
22018
Stepping Up Humanitarian Operations: Lessons From Tropical Cyclone Ockhi
J John, J Joseph, S Mathew
Available at SSRN 3188802, 2018
22018
The commercialisation of shopping malls in india: From creating to meeting demand [La commercialisation des malls en inde: de la cr 閍 tion de la demande a sa rencontre 籡
YM Rault, S Mathew, A Cebeillac
Bulletin d'Association de Geographes Francais, 2018
2018
CIRCUMVENTING CHOICE OVERLOAD: DE-ESCALATION STRATEGIES, ANTICIPATED REGRET AND CONSIDERATION SETS!!
S Mathew
Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017
2017
Decision Fatigue
S Mathew, J Joseph
LISTENING TO CONSUMERS OF EMERGING MARKETS, 175, 2014
2014
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