Hongshuang (Alice) Li
Title
Cited by
Cited by
Year
Digital marketing: A framework, review and research agenda
PK Kannan, HA Li
International Journal of Research in Marketing 34 (1), 22-45, 2017
5862017
Attributing conversions in a multichannel online marketing environment: An empirical model and a field experiment
HA Li, PK Kannan
Journal of Marketing Research 51 (1), 40-56, 2014
3272014
Attribution strategies and return on keyword investment in paid search advertising
H Li, PK Kannan, S Viswanathan, A Pani
Marketing Science 35 (6), 831-848, 2016
382016
Optimal design of free samples for digital products and services
H Li, S Jain, PK Kannan
Journal of Marketing Research 56 (3), 419-438, 2019
142019
Nodule detection with eye movements
M Wedel, J Yan, EL Siegel, H Li
Journal of Behavioral Decision Making 29 (2-3), 254-270, 2016
5*2016
Charting the Path to Purchase Using Topic Models
H Li, L Ma
Journal of Marketing Research, 0022243720954376, 2020
2020
ATTRIBUTION MODELING AND MARKETING RESOURCE ALLOCATION IN AN ONLINE ENVIRONMENT
H Li
2014
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