| Putting Consumers to Work: Co-creationand new marketing govern-mentality D Zwick, SK Bonsu, A Darmody Journal of consumer culture 8 (2), 163-196, 2008 | 1305 | 2008 |
| Do not go cheaply into that good night: Death-ritual consumption in Asante, Ghana SK Bonsu, RW Belk journal of consumer research 30 (1), 41-55, 2003 | 377 | 2003 |
| Co-creating second life: Market—consumer cooperation in contemporary economy SK Bonsu, A Darmody Journal of macromarketing 28 (4), 355-368, 2008 | 302 | 2008 |
| Colonial images in global times: Consumer interpretations of Africa and Africans in advertising SK Bonsu Consumption, Markets and Culture 12 (1), 1-25, 2009 | 156 | 2009 |
| Leadership style in the global economy: A focus on cross-cultural and transformational leadership S Bonsu, E Twum-Danso Journal of Marketing and Management 9 (2), 37-52, 2018 | 117 | 2018 |
| Governmentality at the Base-of-the-Pyramid SK Bonsu, P Polsa Journal of Macromarketing 31 (3), 236-244, 2011 | 80 | 2011 |
| The presentation of dead selves in everyday life: Obituaries and impression management SK Bonsu Symbolic Interaction 30 (2), 199-219, 2007 | 76 | 2007 |
| Marketing a new African God: Pentecostalism and material salvation in Ghana SK Bonsu, RW Belk International Journal of Nonprofit and Voluntary Sector Marketing 15 (4 …, 2010 | 72 | 2010 |
| Arrested emotions in reality television SK Bonsu, A Darmody, MA Parmentier Consumption, Markets and Culture 13 (1), 91-107, 2010 | 64 | 2010 |
| Ghanaian attitudes towards money in consumer culture SK Bonsu International Journal of Consumer Studies 32 (2), 171-178, 2008 | 56 | 2008 |
| The challenges of luxury branding JN Kapferer The Routledge companion to contemporary brand management, 473-491, 2016 | 51 | 2016 |
| Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana O Afiuc, SK Bonsu, F Manu, CB Knight, S Panda, C Blankson Journal of Consumer Marketing 38 (1), 15-26, 2021 | 45 | 2021 |
| Peer network position and shopping behavior among adolescents E Gentina, SK Bonsu Journal of Retailing and Consumer Services 20 (1), 87-93, 2013 | 43 | 2013 |
| Consuming the dead: Identity and community building practices in death rituals SK Bonsu, B DeBerry-Spence Journal of Contemporary Ethnography 37 (6), 694-719, 2008 | 43 | 2008 |
| Small business survival. S Bonsu, M Kuofie Journal of Marketing & Management 10 (1), 2019 | 34 | 2019 |
| Barriers toward circular economy transition: Exploring different stakeholders' perspectives R Souza Piao, TB Vincenzi, DA Vazquez‐Brust, N Yakovleva, S Bonsu, ... Corporate Social Responsibility and Environmental Management 31 (1), 153-168, 2024 | 24 | 2024 |
| Exploring consumer ethics in Ghana, West Africa SK Bonsu, D Zwick International Journal of Consumer Studies 31 (6), 648-655, 2007 | 21 | 2007 |
| The unpowered customer: Co-creation as tactics of the weak G Appiah, SK Bonsu, D Sarpong Journal of Business Research 133, 317-326, 2021 | 20 | 2021 |
| The relationship between customer satisfaction and economic performance of the firm: A metatheoretical review SK Bonsu American Marketing Association. Conference Proceedings 9, 95, 1998 | 18 | 1998 |
| The spiritual marketplace in contemporary Ghana S Appau, SK Bonsu Marketization: Theory and evidence from emerging economies, 165-191, 2020 | 17 | 2020 |
