| The influence of cause-related marketing on consumer choice: does one good turn deserve another? MJ Barone, AD Miyazaki, KA Taylor Journal of the academy of marketing Science 28, 248-262, 2000 | 1842 | 2000 |
| Consumer response to retailer use of cause-related marketing: Is more fit better? MJ Barone, AT Norman, AD Miyazaki Journal of retailing 83 (4), 437-445, 2007 | 687 | 2007 |
| The influence of positive mood on brand extension evaluations MJ Barone, PW Miniard, JB Romeo Journal of consumer Research 26 (4), 386-400, 2000 | 523 | 2000 |
| Warm glow or cold, hard cash? Social identity effects on consumer choice for donation versus discount promotions KP Winterich, MJ Barone Journal of Marketing Research 48 (5), 855-868, 2011 | 339 | 2011 |
| Does exclusivity always pay off? Exclusive price promotions and consumer response MJ Barone, T Roy Journal of Marketing 74 (2), 121-132, 2010 | 246 | 2010 |
| The interactive effects of mood and involvement on brand extension evaluations MJ Barone Journal of Consumer Psychology 15 (3), 263-270, 2005 | 116 | 2005 |
| Mood and brand extension judgments: Asymmetric effects for desirable versus undesirable brands MJ Barone, PW Miniard Journal of Consumer Psychology 12 (4), 283-290, 2002 | 108 | 2002 |
| How and when factual ad claims mislead consumers: Examining the deceptive consequences of copy× copy interactions for partial comparative advertisements MJ Barone, PW Miniard Journal of Marketing Research 36 (1), 58-74, 1999 | 106 | 1999 |
| Product ownership as a moderator of self-congruity effects MJ Barone, TA Shimp, DE Sprott Marketing Letters 10 (1), 75-86, 1999 | 101 | 1999 |
| When persuasion goes undetected: The case of comparative advertising RL Rose, PW Miniard, MJ Barone, KC Manning, BD Till Journal of Marketing Research 30 (3), 315-330, 1993 | 101 | 1993 |
| The effect of deal exclusivity on consumer response to targeted price promotions: A social identification perspective MJ Barone, T Roy Journal of Consumer Psychology 20 (1), 78-89, 2010 | 98 | 2010 |
| The innovator's license: A latitude to deviate from category norms MJ Barone, RD Jewell Journal of Marketing 77 (1), 120-134, 2013 | 92 | 2013 |
| Emerging issues for geographical indication branding strategies S Agarwal, MJ Barone | 85 | 2005 |
| A further assessment of indirect comparative advertising claims of superiority over all competitors PW Miniard, MJ Barone, RL Rose, KC Manning Journal of Advertising 35 (4), 53-64, 2006 | 84 | 2006 |
| On the need for relative measures when assessing comparative advertising effects PW Miniard, RL Rose, MJ Barone, KC Manning Journal of Advertising 22 (3), 41-57, 1993 | 84 | 1993 |
| Advertising signaling effects for new brands: The moderating role of perceived brand differences MJ Barone, VA Taylor, JE Urbany Journal of Marketing Theory and Practice 13 (1), 1-13, 2005 | 78 | 2005 |
| Consumer response to retailers’ use of partially comparative pricing MJ Barone, KC Manning, PW Miniard Journal of Marketing 68 (3), 37-47, 2004 | 78 | 2004 |
| The facilitating influence of consumer knowledge on the effectiveness of daily value reference information F Li, PW Miniard, MJ Barone Journal of the Academy of Marketing Science 28, 425-436, 2000 | 77 | 2000 |
| Another look at the impact of reference information on consumer impressions of nutrition information MJ Barone, RL Rose, KC Manning, PW Miniard Journal of Public Policy & Marketing 15 (1), 55-62, 1996 | 71 | 1996 |
| Brand usage and gender as moderators of the potential deception associated with partial comparative advertising MJ Barone, KM Palan, PW Miniard Journal of Advertising 33 (1), 19-28, 2004 | 62 | 2004 |
