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Khim-Yong Goh
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Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content
KY Goh, CS Heng, Z Lin
Information Systems Research 24 (1), 88-107, 2013
19612013
The effect of banner advertising on internet purchasing
P Manchanda, JP Dubé, KY Goh, PK Chintagunta
Journal of Marketing Research 43 (1), 98-108, 2006
7282006
Beyond the endogeneity bias: The effect of unmeasured brand characteristics on household-level brand choice models
P Chintagunta, JP Dubé, KY Goh
Management Science 51 (5), 832-849, 2005
1722005
Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy
KY Goh, JW Ping
Journal of the Association for Information Systems 15 (7), 388-421, 2014
1042014
Mobile advertising: an empirical study of temporal and spatial differences in search behavior and advertising response
KY Goh, J Chu, J Wu
Journal of Interactive Marketing 30 (1), 34-45, 2015
912015
The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability
Z Lin, KY Goh, CS Heng
MIS Quarterly 41 (2), 397-426, 2017
822017
AN EMPIRICAL ANALYSIS OF INTELLECTUAL PROPERTY RIGHTS SHARING IN SOFTWARE DEVELOPMENT OUTSOURCING.
Y Chen, A Bharadwaj, KY Goh
MIS Quarterly 41 (1), 131-161, 2017
672017
Computer-supported negotiations: an experimental study of bargaining in electronic commerce
KY Goh, HH Teo, H Wu, KK Wei
Proceedings of the twenty first international conference on Information …, 2000
632000
How big data and analytics reshape the wearable device market–the context of e-health
J Wu, H Li, Z Lin, KY Goh
International Journal of Production Research 55 (17), 5168-5182, 2017
472017
Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry
KY Goh, KL Hui, IPL Png
Management Science 57 (9), 1640-1654, 2011
422011
Privacy and Marketing Externalities: Evidence from Do Not Call
KY Goh, KL Hui, IPL Png
Management Science 61 (12), 2982-3000, 2015
412015
Investigating success of open source software projects: A social network perspective
J Wu, KY Goh, Q Tang
ICIS 2007 Proceedings, 105, 2007
362007
Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content
KY Goh, CS Heng, Z Lin
Goh, KY, Heng, CS, and Lin, Z.,“Social Media Brand Community and Consumer …, 2012
282012
Are you what you Tweet? The impact of sentiment on digital news consumption and social media sharing
H Oh, KY Goh, TQ Phan
Information Systems Research 34 (1), 111-136, 2023
262023
MEASURING THE BUSINESS VALUE OF ONLINE SOCIAL MEDIA CONTENT FOR MARKETERS
Z Lin, KY Goh
262011
When do sellers bifurcate from Electronic Multisided Platforms? The effects of customer demand, competitive intensity, and service differentiation
J Chen, JE Chen, KY Goh, YC Xu, BCY Tan
Information & Management 51 (8), 972-983, 2014
202014
Evaluating Longitudinal Success of Open Source Software Projects: A Social Network Perspective
J Wu, KY Goh
System Sciences, 2009. HICSS'09. 42nd Hawaii International Conference on, 1-10, 2009
192009
Investigating Value Co-Creation in Innovation of IT-enabled Services: An Empirical Study of Mobile Data Services
H Ye, A Kankanhalli, KY Goh, J Sun
182011
Mobile advertising: An empirical study of advertising response and search behavior
KY Goh, H Chu, W Soh
ICIS 2009 Proceedings, 150, 2009
182009
An investigation of online group-buying institution and buyer behavior
CH Tan, KY Goh, HH Teo
International Conference on Human-Computer Interaction, 124-131, 2007
182007
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