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Stefano Puntoni
Stefano Puntoni
The Wharton School, University of Pennsylvania
Adresse e-mail validée de wharton.upenn.edu - Page d'accueil
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Identity-based consumer behavior
A Reed II, MR Forehand, S Puntoni, L Warlop
International Journal of Research in Marketing 29 (4), 310-321, 2012
8112012
Consumers and artificial intelligence: An experiential perspective
S Puntoni, RW Reczek, M Giesler, S Botti
Journal of Marketing 85 (1), 131-151, 2021
6162021
Assessing marketing performance: reasons for metrics selection
T Ambler, F Kokkinaki, S Puntoni
Journal of Marketing Management 20 (3-4), 475-498, 2004
5362004
Bilingualism and the emotional intensity of advertising language
S Puntoni, B De Langhe, SMJ Van Osselaer
Journal of consumer research 35 (6), 1012-1025, 2009
3732009
Man versus machine: Resisting automation in identity-based consumer behavior
E Leung, G Paolacci, S Puntoni
Journal of Marketing Research 55 (6), 818-831, 2018
2582018
Meaning matters
S Puntoni, JE Schroeder, M Ritson
Journal of Advertising 39 (2), 51-64, 2010
1632010
Customer empowerment in the digital age
OA Acar, S Puntoni
Journal of Advertising Research 56 (1), 4-8, 2016
1592016
Preference for human (vs. robotic) labor is stronger in symbolic consumption contexts
A Granulo, C Fuchs, S Puntoni
Journal of Consumer Psychology 31 (1), 72-80, 2021
1412021
Assessing market performance: The current state of metrics
T Ambler, F Kokkinaki, S Puntoni, D Riley
Center for Marketing Working Paper, 2001
1362001
Psychological reactions to human versus robotic job replacement
A Granulo, C Fuchs, S Puntoni
Nature human behaviour 3 (10), 1062-1069, 2019
1312019
Autonomy in consumer choice
K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ...
Marketing letters 31, 429-439, 2020
1252020
Social context and advertising memory
S Puntoni, NT Tavassoli
Journal of Marketing Research 44 (2), 284-296, 2007
1092007
Gender identity salience and perceived vulnerability to breast cancer
S Puntoni, S Sweldens, NT Tavassoli
Journal of Marketing Research 48 (3), 413-424, 2011
1052011
Two birds and one stone
S Puntoni, J Vanhamme, R Visscher
Journal of Advertising 40 (1), 25-42, 2011
942011
Thumbs up or down: Consumer reactions to decisions by algorithms versus humans
G Yalcin, S Lim, S Puntoni, SMJ van Osselaer
Journal of Marketing Research 59 (4), 696-717, 2022
882022
Linear thinking in a nonlinear world
BLSPR Larrick
Harvard Business Review, 130-139, 2017
852017
The anchor contraction effect in international marketing research
B De Langhe, S Puntoni, D Fernandes, SMJ Van Osselaer
Journal of Marketing Research 48 (2), 366-380, 2011
832011
Self-identity and purchase intention: an extension of the theory of planned behaviour
S Puntoni
ACR European Advances, 2001
812001
Language and consumer dishonesty: A self-diagnosticity theory
PJ Gai, S Puntoni
Journal of Consumer Research 48 (2), 333-351, 2021
642021
Measuring marketing performance
T Ambler, S Puntoni
Marketing changes 4 (2), 289-309, 2003
632003
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