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John Wesley Hutchinson
John Wesley Hutchinson
Professor of Marketing, Wharton School, University of Pennsylvania
Adresse e-mail validée de wharton.upenn.edu
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Dimensions of consumer expertise
JW Alba, JW Hutchinson
Journal of consumer research 13 (4), 411-454, 1987
79501987
Knowledge calibration: What consumers know and what they think they know
JW Alba, JW Hutchinson
Journal of consumer research 27 (2), 123-156, 2000
12772000
Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
P Chandon, JW Hutchinson, ET Bradlow, SH Young
Journal of marketing 73 (6), 1-17, 2009
11002009
The influence of unity and prototypicality on aesthetic responses to new product designs
RW Veryzer Jr, JW Hutchinson
Journal of consumer research 24 (4), 374-394, 1998
10231998
Memory and decision making
JG Lynch, JW Alba, JW Hutchinson
Handbook of consumer behavior, 1-9, 1991
7921991
Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference.
WH Baker, J Hutchinson, D Moore, P Nedungadi
Advances in consumer research 13 (1), 1986
5321986
The prototypicality of brands: Relationships with brand awareness, preference and usage.
P Nedungadi, J Hutchinson
Advances in consumer research 12 (1), 1985
3871985
Non-conscious influences on consumer choice
GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ...
Marketing Letters 13, 269-279, 2002
3742002
Health Care-Associated Clostridium difficile Infection in Canada: Patient Age and Infecting Strain Type Are Highly Predictive of Severe Outcome and Mortality
M Miller, D Gravel, M Mulvey, G Taylor, D Boyd, A Simor, M Gardam, ...
Clinical Infectious Diseases 50 (2), 194-201, 2010
3622010
Ignoring irrelevant information: Situational determinants of consumer learning
JW Hutchinson, JW Alba
Journal of consumer research 18 (3), 325-345, 1991
3601991
Health Care-Associated Clostridium difficile Infection in Adults Admitted to Acute Care Hospitals in Canada: A Canadian Nosocomial Infection Surveillance …
D Gravel, M Miller, A Simor, G Taylor, M Gardam, A McGeer, J Hutchinson, ...
Clinical Infectious Diseases 48 (5), 568-576, 2009
3402009
Nearest neighbor analysis of psychological spaces.
A Tversky, J Hutchinson
Psychological review 93 (1), 3, 1986
2871986
The Effects of Ad Affect on Advertising Effectiveness.
DL Moore, J Hutchinson
Advances in consumer research 10 (1), 1983
2741983
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
P Chandon, J Hutchinson, E Bradlow, SH Young
INSEAD Business School Research Paper, 2006
2262006
Unobserved heterogeneity as an alternative explanation for “reversal” effects in behavioral research
JW Hutchinson, WA Kamakura, JG Lynch Jr
Journal of consumer research 27 (3), 324-344, 2000
2012000
Finding choice alternatives in memory: Probability models of brand name recall
JW Hutchinson, K Raman, MK Mantrala
Journal of Marketing Research 31 (4), 441-461, 1994
1941994
Wesley (1987). Dimensions of consumer expertise
JW Alba, J Hutchinson
Journal of consumer research 13 (4), 411-454, 1987
1811987
Consumer preferences for color combinations: An empirical analysis of similarity-based color relationships
X Deng, SK Hui, JW Hutchinson
Journal of Consumer Psychology 20 (4), 476-484, 2010
1772010
EXPERTISE AND THE STRUCTURE OF THE FREE RECALL.
J Hutchinson
Advances in consumer research 10 (1), 1983
1331983
Similarity as distance: A structural principle for semantic memory.
J Hutchinson, GR Lockhead
Journal of Experimental Psychology: Human Learning and Memory 3 (6), 660, 1977
1271977
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