| Business-to-Business Marketing: Relationships, Networks, and Strategies N Ellis, S Sarkar Oxford University Press, 2015 | 193* | 2015 |
| To brand or to rebrand: Investigating the effects of rebranding on brand equity and consumer attitudes S Roy, S Sarkar Journal of Brand Management 22 (4), 340-360, 2015 | 53 | 2015 |
| Does CSR disclosure enhance corporate brand performance in emerging economy? Evidence from India M Chatterjee, S Sarkar, T Bhattacharjee Journal of Indian Business Research 13 (2), 253-269, 2021 | 29 | 2021 |
| Impact of Voluntary Disclosures on Corporate Brand Equity S Sarkar, T Bhattacharjee Corporate Reputation Review 20 (2), 125-136, 2017 | 19 | 2017 |
| Corporate brand alignment in business markets: a practice perspective P Pranjal, S Sarkar Marketing Intelligence & Planning 38 (7), 907-920, 2020 | 15 | 2020 |
| Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms S Sarkar, P Mishra Journal of Strategic Marketing 25 (5-6), 367-383, 2016 | 10 | 2016 |
| Film Merchandising In India S Sarkar, A Nayak Globsyn Management Journal 3 (1), 1-10, 2009 | 7 | 2009 |
| Business Not as Usual: Recovery and Future Preparedness of B2B Manufacturing Firms in a Post-COVID World P Pranjal, S Sarkar Available at SSRN 3626182, 2020 | 6 | 2020 |
| Bollywood in Transition: Chiragdeep’s Reflection of the Film Industry S Sarkar, AM Shah, SK Dutta Emerging Economies Cases Journal 2 (2), 79-86, 2020 | 5 | 2020 |
| Corporate branding in an emerging business market: a phenomenological perspective P Pranjal, S Sarkar International Journal of Business and Emerging Markets 12 (1), 46-65, 2020 | 5 | 2020 |
| A case study: How did IoT start-up Distronix change its business model to sustain growth in the pay-per-use economy D Chakrabarti, R Kumar, S Sarkar, A Mukherjee Journal of Information Technology Teaching Cases 12 (1), 65-71, 2022 | 4 | 2022 |
| Linking political brand image and voter perception in India: A political market orientation approach K DasGupta, S Sarkar Journal of Public Affairs 22 (51), 1-13, 2022 | 4 | 2022 |
| Performance improvement of supplier-side e-tender driven marketing process P Gupta, P Pranjal, S Bera, S Sarkar, A Sachan International Journal of Productivity and Performance Management 70 (8 …, 2021 | 4 | 2021 |
| Is Reality Less Real? Proliferation of Sports Documentaries in a Locked-Down World S Sarkar, MJ Soni Sports Management in an Uncertain Environment, 221-253, 2023 | 2 | 2023 |
| ‘Crazy Kiya Re’: Explaining the consumption and popularity of Hindi film songs M Bakshi, S Sarkar South Asian Popular Culture 13 (2), 141-153, 2015 | 2 | 2015 |
| Customer-Based Corporate Brand Equity (CBCBE) In Business-to-Business Firms: An Emerging Market Perspective P Mishra, S Sarkar Brand Management in Emerging Markets: Theories and Practices, 73-90, 2014 | 2 | 2014 |
| Scaling an Internet of Things start-up: Can alliance strategy help? D Chakrabarti, S Sarkar, A Mukherjee Journal of Information Technology Teaching Cases 12 (1), 43-49, 2022 | 1 | 2022 |
| Adapting to a VUCA World B Basu, M Desbordes, S Sarkar Sports Management in an Uncertain Environment, 313-315, 2023 | | 2023 |
| Fan Communities in Online Co-viewing of Sports: Impact of Perceived Needs and Benefits MJ Soni, S Sarkar. Sports Management in an Uncertain Environment, 271-291, 2023 | | 2023 |
| Sports Management in an Uncertain Environment B Basu, M Desbordes, S Sarkar | | 2023 |
Dr. Piyush PranjalO. P. Jindal Global UniversityAdresse e-mail validée de jgu.edu.in
