Günter J. Hitsch

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Jean-Pierre DubeUniversity of Chicago Booth School of BusinessAdresse e-mail validée de chicagobooth.edu
Peter E. RossiJames Collins Professor of Economics, Marketing, and StatisticsAdresse e-mail validée de anderson.ucla.edu
Ali HortacsuUniversity of ChicagoAdresse e-mail validée de uchicago.edu
Dan ArielyProfessor of psychology and behavioral economics, Duke UniversityAdresse e-mail validée de danariely.com
Anna TuchmanProfessor of Marketing, Northwestern - KelloggAdresse e-mail validée de kellogg.northwestern.edu
Bradley ShapiroProfessor of Marketing, University of ChicagoAdresse e-mail validée de chicagobooth.edu
George HallBrandeis UniversityAdresse e-mail validée de brandeis.edu
Pradeep ChintaguntaUniversity of Chicago, Booth School of BusinessAdresse e-mail validée de chicagobooth.edu
Pranav JindalAssociate Professor of Marketing, Indian School of BusinessAdresse e-mail validée de isb.edu
Puneet ManchandaIsadore and Leon Winkelman Professor, Professor of Marketing, Ross School of Business, University ofAdresse e-mail validée de umich.edu
Xiliang LinGoogleAdresse e-mail validée de google.com
Walter W. ZhangThe Wharton School of the University of PennsylvaniaAdresse e-mail validée de wharton.upenn.edu
Sanjog MisraUniversity of Chicago Booth School of BusinessAdresse e-mail validée de chicagobooth.edu

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Günter J. Hitsch

Kilts Family Professor of Marketing, University of Chicago Booth School of Business

Adresse e-mail validée de chicagobooth.edu - Page d'accueil

Marketing Industrial Organization Statistics Machine Learning Causal Inference


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Matching and sorting in online dating GJ Hitsch, A Hortaçsu, D Ariely The American Economic Review 100 (1), 130-163, 2010	966	2010
What makes you click?—Mate preferences in online dating GJ Hitsch, A Hortaçsu, D Ariely Quantitative marketing and Economics 8, 393-427, 2010	644	2010
State dependence and alternative explanations for consumer inertia JP Dubé, GJ Hitsch, PE Rossi The RAND Journal of Economics 41 (3), 417-445, 2010	548	2010
Do switching costs make markets less competitive? JP Dubé, GJ Hitsch, PE Rossi Journal of Marketing research 46 (4), 435-445, 2009	405	2009
An empirical model of advertising dynamics JP Dubé, GJ Hitsch, P Manchanda Quantitative marketing and economics 3, 107-144, 2005	391	2005
Tipping and concentration in markets with indirect network effects JPH Dubé, GJ Hitsch, PK Chintagunta Marketing Science 29 (2), 216-249, 2010	299	2010
What makes you click: An empirical analysis of online dating GJ Hitsch, A Hortaçsu, D Ariely 2005 Meeting Papers 207, 1-51, 2005	269*	2005
An empirical model of optimal dynamic product launch and exit under demand uncertainty GJ Hitsch Marketing Science 25 (1), 25-50, 2006	214	2006
Prices and promotions in US retail markets GJ Hitsch, A Hortacsu, X Lin Quantitative Marketing and Economics 19 (3), 289-368, 2021	194	2021
TV advertising effectiveness and profitability: Generalizable results from 288 brands BT Shapiro, GJ Hitsch, AE Tuchman Econometrica 89 (4), 1855-1879, 2021	180*	2021
Income and wealth effects on private-label demand: Evidence from the great recession JP Dubé, GJ Hitsch, PE Rossi Marketing Science 37 (1), 22-53, 2018	122*	2018
Heterogeneous Treatment Effects and Optimal Targeting Policy Evaluation GJ Hitsch, S Misra, WW Zhang Quantitative Marketing and Economics 22, 115–168, 2024	113	2024
Category pricing with state-dependent utility JP Dubé, GJ Hitsch, PE Rossi, MA Vitorino Marketing Science 27 (3), 417-429, 2008	107	2008
The joint identification of utility and discount functions from stated choice data: An application to durable goods adoption JP Dubé, GJ Hitsch, P Jindal Quantitative Marketing and Economics 12, 331-377, 2014	98*	2014
A Comparison of Discrete and Parametric Approximation Methods for Continuous-State Dynamic Programming Problems in Economics H Benıtez-Silva, G Hall, GJ Hitsch, G Pauletto, J Rust manuscript.(available online at http://ms. cc. sunysb. edu/hbenitezsilv …, 2000	74*	2000
Recent advances in structural econometric modeling: Dynamics, product positioning and entry JP Dubé, K Sudhir, A Ching, GS Crawford, M Draganska, JT Fox, ... Marketing letters 16, 209-224, 2005	33	2005
Commentaries and Rejoinder to" Do Switching Costs Make Markets Less Competitive?" J Shin, K Sudhir, L Cabral, JP Dube, GJ Hitsch, PE Rossi Journal of Marketing Research 46 (4), 446-452, 2009	22	2009
State-dependent demand estimation with initial conditions correction A Simonov, JP Dubé, G Hitsch, P Rossi Journal of Marketing Research 57 (5), 789-809, 2020	21	2020
Measuring long-run marketing effects and their implications for long-run marketing decisions BJ Bronnenberg, JP Dubé, CF Mela, P Albuquerque, T Erdem, B Gordon, ... Marketing Letters 19 (3), 367-382, 2008	20	2008
Research note: Procedure for building nielsen ad intel data and merging with nielsen rms scanner data B Shapiro, GJ Hitsch, A Tuchman Available at SSRN 3761483, 2020	7	2020

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