| ‘Migrating to a new virtual world’: Exploring MMORPG switching through human migration theory ACY Hou, CC Chern, HG Chen, YC Chen Computers in Human Behavior 27 (5), 1892-1903, 2011 | 263 | 2011 |
| Understanding Facebook to Instagram migration: a push-pull migration model perspective ACY Hou, WL Shiau Information Technology & People 33 (1), 272-295, 2020 | 62 | 2020 |
| The effects of push-pull-mooring on the switching model for social network sites migration A Hou, RA Shang, CC Huang, KL Wu | 35 | 2014 |
| Mutual relations in ERP implementation: the impacts of work alienation and organizational support in state-owned enterprise ACY Hou, YC Chen, RA Shang Procedia Computer Science 100, 1289-1296, 2016 | 25 | 2016 |
| Using demographic migration theory to explore why people switch between online games ACY Hou, CC Chern, HG Chen, YC Chen 2009 42nd Hawaii International Conference on System Sciences, 1-9, 2009 | 24 | 2009 |
| Switching motivations on instant messaging: A study based on two factor theory ACY Hou Multidisciplinary Social Networks Research: Second International Conference …, 2015 | 18 | 2015 |
| The post adoption switching of social network service: A human migratory model A CY Hou, YC Chen, RA Shang, CC Chern | 18 | 2012 |
| The involvement paradox: The role of cognitive absorption in mobile instant messaging user satisfaction ACY Hou, WL Shiau, RA Shang Industrial Management & Data Systems 119 (4), 881-901, 2019 | 17 | 2019 |
| Online purchase preference and individual characteristics: A moderation Approach Z Li, ACY Hou International Journal of Electronic Commerce Studies 10 (1), 1-21, 2019 | 7 | 2019 |
| An Optimal Experience for People Social Online: The Perspective of Cognitive Absorption A Hou, RA Shang, CC Huang Effective, Agile and Trusted eServices Co-Creation, 79, 2013 | 3 | 2013 |
| The obstacles of Internet-only bank as an alternative banking service A Hou, YZ Lu Procedia Computer Science 219, 642-646, 2023 | 2 | 2023 |
| Does absorption definitely work? Exploring the continuance intention of mobile instant messaging by software characteristics and cognitive absorption ACY Hou, RA Shang Xing Xiao Ping Lun, 167-191, 2018 | 1 | 2018 |
| A study of person-technology fit in the cloud computing classroom JH Yong, WL Shiau, ACY Hou International Journal of Online Pedagogy and Course Design (IJOPCD) 7 (3), 1-16, 2017 | 1 | 2017 |
| Exploring the Viability of Digital-Only Banking: An Empirical Investigation Using the Push-Pull Model A Hou | | 2023 |
| The behavioral intention to adopt e Computer Assisted Instruction: Explore the role of Perceived alienation YC Chen, RA Shang, CY Lin, ACY Hou, HKC Lee 2011 International Conference on E-Business and E-Government (ICEE), 1-4, 2011 | | 2011 |
