| Unhealthy food is not tastier for everybody: The “healthy= tasty” French intuition COC Werle, O Trendel, G Ardito Food Quality and Preference 28 (1), 116-121, 2013 | 282 | 2013 |
| The effects of apologies for service failures in the global online retail S Sengupta, D Ray, O Trendel, YV Vaerenbergh International Journal of Electronic Commerce 22 (3), 419-445, 2018 | 81 | 2018 |
| Présentation et applications des mesures implicites de restitution mémorielle en marketing O Trendel, L Warlop Recherche et Applications en Marketing (French Edition) 20 (2), 77-104, 2005 | 68 | 2005 |
| Distinguishing the affective and cognitive bases of implicit attitudes to improve prediction of food choices O Trendel, COC Werle Appetite 104, 33-43, 2016 | 62 | 2016 |
| A la recherche du consommateur: nouvelles techniques pour mieux comprendre le client D Dion, C Pinson, M Herbert, O Trendel, A Rodhain, N Ozcaglar-Toulouse, ... Dunod, 2008 | 59 | 2008 |
| Making warnings about misleading advertising and product recalls more effective: An implicit attitude perspective O Trendel, M Mazodier, KD Vohs Journal of Marketing Research 55 (2), 265-276, 2018 | 36 | 2018 |
| From conformity to reactance: Contingent role of network centrality in consumer-to-consumer influence P Chatterjee, B Chollet, O Trendel Journal of Business Research 75, 86-94, 2017 | 31 | 2017 |
| Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands J Khenfer, S Shepherd, O Trendel Journal of Business Research 118, 1-11, 2020 | 30 | 2020 |
| Using humor or fear appeal: The moderating role of the source's attractiveness and the source's communication Habits in an electoral campaign S Capelli, W Sabadie, O Trendel Recherche et Applications en Marketing (English Edition) 27 (2), 21-43, 2012 | 16 | 2012 |
| Influence automatique du parrainage: le rôle du niveau d’élaboration des marques parrains O Trendel, L Warlop Actes du XX Congrès de l’Association Française de Marketing, 2004 | 16 | 2004 |
| Collecter les données par l'expérimentation O Trendel, C Werle Méthodologie de la recherche en sciences de gestion, 175-214, 2018 | 15* | 2018 |
| " Positive Implicit Effects for Event Incongruent Sponsorship". O Trendel, L Warlop Advances in Consumer Research 32 (1), 2005 | 14 | 2005 |
| Positive implicit memory effects for event incongruent sponsorship O Trendel, L Warlop Advances in consumer research 34, 102-103, 2007 | 13 | 2007 |
| Stimulating consumers’ creativity through analogical thinking: How can transfer distance and transfer content be matched? D Gotteland, A Merle, O Trendel Recherche et applications en marketing (English Edition) 33 (1), 73-87, 2018 | 9 | 2018 |
| When detailed information works better: comparison of three-and five-color/letter front-of-package nutrition labels COC Werle, A Pruski Yamim, O Trendel, K Roche, P Nadaud Journal of Public Policy & Marketing 41 (2), 177-195, 2022 | 6 | 2022 |
| Supported, detached, or marginalized? The ambivalent role of social capital on stress at work M Sader, B Chollet, S Brion, O Trendel European Management Journal 39 (6), 768-778, 2021 | 6 | 2021 |
| Mémorisation des parrains: l’influence de la congruence du parrainage réexaminée à l’aide du modèle de flexibilité de l’encodage O Trendel, L Warlop Recherche et Applications en Marketing (French Edition) 28 (4), 28-46, 2013 | 6 | 2013 |
| The Unexpected Impact of User Manual at the Pre-purchase Stage on Product Evaluation and Purchase Intention: An Exploratory Study. B Aubert, O Trendel, D Ray Advances in Consumer Research 36, 2009 | 6 | 2009 |
| Mémorisation implicite des parrains: avantage aux parrains non congruents O Trendel, L Warlop Actes du 22 ème Congrès International de l’Association Française de Marketing, 2006 | 5 | 2006 |
| Impact de la congruence sur l'efficacité du parrainage: une réévaluation par les mesures implicites O Trendel Université Pierre Mendès France (Grenoble; 1990-2015), 2006 | 5 | 2006 |
Carolina WerleGrenoble école de managementAdresse e-mail validée de grenoble-em.com
