| Do ethnocentric consumers really buy local products? H Yildiz, S Heitz-Spahn, L Belaud Journal of Retailing and Consumer Services 43, 139-148, 2018 | 65 | 2018 |
| Consumer learning as a determinant of a multi-partner loyalty program’s effectiveness: a behaviorist and long-term perspective J Frisou, H Yildiz Journal of Retailing and Consumer Services 18 (1), 81-91, 2011 | 59 | 2011 |
| Nudge: A relevant communication tool adapted for agile innovation C Dianoux, S Heitz-Spahn, B Siadou-Martin, G Thevenot, H Yildiz Journal of Innovation Economics & Management 28 (1), 7-27, 2019 | 21 | 2019 |
| Permission marketing and commitment: proposal for a theoretical framework applied to e-mail opt-in H Yildiz Recherche et applications en marketing (English edition) 22 (3), 5-26, 2007 | 18 | 2007 |
| Internet: un nouvel outil de communication multidimensionnel H Yildiz Serfaty, Viviane (éd). L’Internet en Politique, des Etats-Unis à l’Europe …, 2002 | 13 | 2002 |
| Explaining small-retailer patronage through social capital theory H Yildiz, S Heitz-Spahn, L Belaud International Journal of Retail & Distribution Management 45 (6), 641-659, 2017 | 12 | 2017 |
| Investigating the factors driving channel choice and retailer choice in an omni-channel environment S Heitz-Spahn, H Yildiz, L Belaud Projectics/Proyéctica/Projectique, 43-60, 2018 | 11 | 2018 |
| Permission et engagement: proposition d'un cadre théorique appliqué au courriel préaccepté H Yildiz Recherche et Applications en Marketing (French Edition) 22 (3), 5-27, 2007 | 11 | 2007 |
| L’enracinement local des consommateurs est-il un levier de fidélisation efficace J Frisou, H Yildiz Actes des 15èmes Journées de Recherche en Marketing de Bourgogne, 2010 | 7 | 2010 |
| Le joueur social et connecté: une perspective d’analyse par la théorie de l’engagement comportemental L Belaud, S Heitz-Spahn, H Yildiz Décision Marketing, 77-94, 2016 | 6 | 2016 |
| Internet des objets I Chouk, Z Mani, C Lapassouse-Madrid, M Vlad, G Bothorel, R Vanheems, ... | 4 | |
| Prise en compte du temps dans la validation de construit en marketing J Frisou, H Yildiz Recherche et applications en marketing 26 (2), 29-50, 2011 | 3 | 2011 |
| How fair is the handling of the claimant customer? a comparison between the e-mail and telephone channels S Tahali, H Yildiz Brand, Label, and Product Intelligence: Second International Conference …, 2022 | 2 | 2022 |
| (R) évolution du commerce de centre-ville: de l’état des lieux à la résilience? H Yildiz, S Heitz-Spahn, B Siadou-Martin HAL Post-Print, 2019 | 2 | 2019 |
| Comprendre le visage polymorphe du consommateur transfrontalier: un modèle théorique intégrateur N Fleck, H Yildiz HAL, 2018 | 2 | 2018 |
| Le point de vente physique, entre espace de showrooming et espace d’achat S Heitz-Spahn, L Belaud, H Yildiz Décision Marketing, 27-44, 2018 | 2 | 2018 |
| Mieux comprendre l’apprentissage des programmes de fidélité: vers un modèle intégrateur J Frisou, H Yildiz Proceedings of the 14th Journées de recherche en marketing de Bourgogne, 2009 | 2 | 2009 |
| Interacting in virtual reality: When the Proteus effect stimulates 3D MMORPG players to buy H Yildiz, A Reiter, D Vrontis, JP Mouline Technological Forecasting and Social Change 201, 123205, 2024 | 1 | 2024 |
| The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries OS Al-Kwifi, AKA Farha, S Obeidat, H Yildiz, ZU Ahmed Industrial Marketing Management 115, 550-563, 2023 | 1 | 2023 |
| The adoption of the green label by SMEs in the hotel sector: a leverage for reassuring their customers H Yildiz, S Tahali, E Trichina Journal of Enterprise Information Management, 2023 | 1 | 2023 |
