Pauline Maclaran
Pauline Maclaran
Professor of Marketing & Consumer Research
Adresse e-mail validée de rhul.ac.uk
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Focus group data and qualitative analysis programs: Coding the moving picture as well as the snapshots
M Catterall, P Maclaran
Sociological research online 2 (1), 41-49, 1997
3451997
The center cannot hold: consuming the utopian marketplace
P Maclaran, S Brown
Journal of Consumer Research 32 (2), 311-323, 2005
2682005
Researching consumers in virtual worlds: A cyberspace odyssey
M Catterall, P Maclaran
Journal of Consumer Behaviour: An International Research Review 1 (3), 228-237, 2002
2112002
Researching the social web: marketing information from virtual communities
P Maclaran, M Catterall
Marketing Intelligence & Planning, 2002
1882002
Heterotopian space and the utopics of ethical and green consumption
A Chatzidakis, P Maclaran, A Bradshaw
Journal of Marketing Management 28 (3-4), 494-515, 2012
1582012
Critical marketing: Defining the field
P Maclaran, C Goulding, R Elliott, M Caterall
Routledge, 2007
1572007
Critical reflection in the marketing curriculum
M Catterall, P Maclaran, L Stevens
Journal of Marketing Education 24 (3), 184-192, 2002
1262002
Contemporary issues in marketing and consumer behaviour
E Parsons, P Maclaran
Routledge, 2009
1092009
Rethinking consumer culture theory from the postmodern to the communist horizon
B Cova, P Maclaran, A Bradshaw
Marketing Theory 13 (2), 213-225, 2013
1082013
The (re‐) configuration of production and consumption in empty nest households/families
MK Hogg, C Folkman Curasi, P Maclaran
Consumption Markets & Culture 7 (3), 239-259, 2004
1052004
Analysing qualitative data: computer software and the market research practitioner
P Maclaran, M Catterall
Qualitative market research: An international Journal, 2002
1002002
Body talk: Questioning the assumptions in cognitive age
M Catterall, P Maclaran
Psychology & Marketing 18 (10), 1117-1133, 2001
892001
I can't believe it's not Bakhtin!: literary theory, postmodern advertising, and the gender agenda
S Brown, L Stevens, P Maclaran
Journal of Advertising 28 (1), 11-24, 1999
871999
Rhetorical issues in writing interpretivist consumer research
MK Hogg, P Maclaran
Qualitative Market Research: An International Journal, 2008
802008
Feminism’s fourth wave: a research agenda for marketing and consumer research
P Maclaran
Journal of Marketing Management 31 (15-16), 1732-1738, 2015
782015
Marketing and feminism: Current issues and research
M Catterall, P Maclaran, L Stevens
Routledge, 2013
782013
The SAGE handbook of marketing theory
P Maclaran
Sage Publications, 2009
712009
Consumption and spirituality
D Rinallo, LM Scott, P Maclaran
Routledge, 2013
702013
Postmodern paralysis: the critical impasse in feminist perspectives on consumers
M Catterall, P Maclaran, L Stevens
Journal of Marketing Management 21 (5-6), 489-504, 2005
682005
19 Focus groups in marketing research
M Catterall, P Maclaran
Handbook of qualitative research methods in marketing, 255, 2007
622007
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