Subramanian Balachander
Title
Cited by
Cited by
Year
Evaluation of brand extensions: The role of product feature similarity and brand concept consistency
CW Park, S Milberg, R Lawson
Journal of consumer research 18 (2), 185-193, 1991
19481991
Reciprocal spillover effects: A strategic benefit of brand extensions
S Balachander, S Ghose
Journal of Marketing 67 (1), 4-13, 2003
4852003
Monitoring the dynamics of brand equity using store-level data
S Sriram, S Balachander, MU Kalwani
Journal of Marketing 71 (2), 61-78, 2007
2612007
The making of a “hot product”: A signaling explanation of marketers’ scarcity strategy
A Stock, S Balachander
Management science 51 (8), 1181-1192, 2005
1962005
Warranty signalling and reputation
S Balachander
Management Science 47 (9), 1282-1289, 2001
1422001
Cross-category effects of aisle and display placements: a spatial modeling approach and insights
R Bezawada, S Balachander, PK Kannan, V Shankar
Journal of Marketing 73 (3), 99-117, 2009
1152009
Limited edition products: When and when not to offer them
S Balachander, A Stock
Marketing Science 28 (2), 336-355, 2009
1122009
Gaining more by stocking less: A competitive analysis of product availability
S Balachander, PH Farquhar
Marketing Science 13 (1), 3-22, 1994
891994
Selection of product line qualities and prices to signal competitive advantage
S Balachander, K Srinivasan
Management Science 40 (7), 824-841, 1994
831994
Research note—competitive bundling and counterbundling with generalist and specialist firms
B Ghosh, S Balachander
Management Science 53 (1), 159-168, 2007
612007
Modifying customer expectations of price decreases for a durable product
S Balachander, K Srinivasan
Management science 44 (6), 776-786, 1998
601998
An empirical analysis of scarcity strategies in the automobile industry
S Balachander, Y Liu, A Stock
Management Science 55 (10), 1623-1637, 2009
572009
The effects of products’ aesthetic design on demand and marketing-mix effectiveness: The role of segment prototypicality and brand consistency
Y Liu, KJ Li, H Chen, S Balachander
Journal of Marketing 81 (1), 83-102, 2017
532017
Order of entry and the moderating role of comparison brands in brand extension evaluation
JL Oakley, A Duhachek, S Balachander, S Sriram
Journal of Consumer Research 34 (5), 706-712, 2008
452008
Why bundle discounts can be a profitable alternative to competing on price promotions
S Balachander, B Ghosh, A Stock
Marketing Science 29 (4), 624-638, 2010
382010
A theoretical and empirical analysis of alternate auction policies for search advertisements
S Balachander, K Kannan, DG Schwartz
Review of Marketing Science 7 (1), 2009
282009
Quantity discounts, manufacturer and channel profit maximization: Impact of retailer heterogeneity
S Balachander, K Srinivasan
Marketing Letters 9 (2), 169-179, 1998
161998
How long has it been since the last deal? Consumer promotion timing expectations and promotional response
Y Liu, S Balachander
Quantitative Marketing and Economics 12 (1), 85-126, 2014
152014
Increasing quality sequence: when is it an optimal product introduction strategy?
M Pedram, S Balachander
Management Science 61 (10), 2487-2494, 2015
102015
Provision of optional versus standard product features in competition
S Balachander, E Gal-Or, T Geylani, AJ Kim
Journal of Marketing 81 (3), 80-95, 2017
62017
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