Karine Aoun Barakat
Karine Aoun Barakat
INSEEC Grande Ecole
Adresse e-mail validée de inseec.com
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Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention
A Dabbous, KA Barakat
Journal of Retailing and Consumer Services 53, 101966, 2020
532020
Social commerce success: Antecedents of purchase intention and the mediating role of trust
A Dabbous, K Aoun Barakat, M Merhej Sayegh
Journal of Internet Commerce 19 (3), 262-297, 2020
142020
Employer branding and social media strategies
E El Zoghbi, K Aoun
Information and Communication Technologies in Organizations and Society, 277-283, 2016
52016
From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East
B DeQuero-Navarro, K Aoun Barakat, CJ Shultz, RA Araque-Padilla, ...
Environmental Management 66, 232-247, 2020
32020
An empirical approach to understanding users' fake news identification on social media
KA Barakat, A Dabbous, A Tarhini
Online Information Review, 2021
12021
Enabling organizational use of artificial intelligence: an employee perspective
A Dabbous, KA Barakat, MM Sayegh
Journal of Asia Business Studies, 2021
12021
UNDERSTANDING THE FACTORS THAT AFFECT THE SUSTAINED USE OF CHATBOTS WITHIN ORGANIZATIONS.
KA Barakat, A Dabbous
IADIS International Journal on WWW/Internet 17 (2), 2019
12019
Privacy and disclosure: Customer attitudes towards the use of big data by retail companies
MM Sayegh, KA Barakat
International Journal of Security and Its Applications 12 (3), 11-18, 2018
12018
Fake news detection and social media trust: a cross-cultural perspective
A Dabbous, K Aoun Barakat, B de Quero Navarro
Behaviour & Information Technology, 1-20, 2021
2021
Social Commerce and the Hedonic Utilitarian Nexus: An Empirical Analysis
KA Barakat, A Dabbous, MM Sayegh
Journal of Electronic Commerce in Organizations (JECO) 19 (3), 28-48, 2021
2021
The importance of product warranty in product evaluations: case of durable goods
KA BARAKAT
Proche-Orient Études en management 31 (2), 65-71, 2019
2019
Information Asymmetry in the Age of Big Data Analytics
KA Barakat, MM Sayegh
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