| Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity J Joseph, B Sivakumaran, S Mathew Journal of Promotion Management 26 (4), 524-543, 2020 | 49 | 2020 |
| An Imbalanced Ecosystem YM Rault, S Mathew Economic & Political Weekly 54 (45), 45, 2019 | 18 | 2019 |
| The commercialisation of shopping malls in India: from «creating» to «meeting» demand YM Rault, S Mathew, A Cebeillac Bulletin de l’association de géographes français. Géographies 95 (95-1), 61-78, 2018 | 4 | 2018 |
| Stepping Up Humanitarian Operations: Lessons From Tropical Cyclone Ockhi J John, J Joseph, S Mathew Available at SSRN 3188802, 2018 | 3 | 2018 |
| Deciphering the choice overload phenomenon–Exploring the role of consideration sets and anticipated regret S Mathew Indian Institute of Management Ahmedabad, 2017 | | 2017 |
| Decision Fatigue S Mathew, J Joseph LISTENING TO CONSUMERS OF EMERGING MARKETS, 175, 2014 | | 2014 |
