| Variables affecting the retention intentions of students in higher education institutions: A comparison between international and domestic students MJ Haverila, K Haverila, C McLaughlin Journal of International Students 10 (2), 358-382, 2020 | 87 | 2020 |
| Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification M Haverila, C McLaughlin, KC Haverila, M Arora Journal of product & brand management 30 (3), 449-466, 2020 | 25 | 2020 |
| Towards a comprehensive student satisfaction model M Haverila, K Haverila, C McLaughlin, M Arora The International Journal of Management Education 19 (3), 100558, 2021 | 24 | 2021 |
| Comparing the service experience of satisfied and non-satisfied customers in the context of wine tasting rooms using the SERVQUAL model M Haverila, K Haverila, M Arora International Journal of Wine Business Research 32 (2), 301-324, 2020 | 23 | 2020 |
| Brand community motives and their impact on brand community engagement: variations between diverse audiences M Haverila, C McLaughlin, KC Haverila, J Viskovics Management Decision 59 (9), 2286-2308, 2021 | 17 | 2021 |
| The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty MJ Haverila, K Haverila, C McLaughlin, H Tran Journal of Marketing Analytics 10 (1), 64-81, 2022 | 13 | 2022 |
| Critical variables and constructs in the context of project management: importance-performance analysis M Haverila, KC Haverila, JC Twyford International Journal of Managing Projects in Business 14 (4), 836-864, 2021 | 12 | 2021 |
| Brand satisfaction and repurchase intent in the cell phone product market MJ Haverila, KC Haverila Academy of Marketing Studies Journal 19 (1), 197, 2015 | 12 | 2015 |
| Development of a brand community engagement model: a service-dominant logic perspective K Haverila, M Haverila, C McLaughlin Journal of Consumer Marketing 39 (2), 166-179, 2022 | 11 | 2022 |
| The impact of quality of big data marketing analytics (BDMA) on the market and financial performance M Haverila, KC Haverila, M Mohiuddin, Z Su Journal of Global Information Management (JGIM) 30 (1), 1-21, 2022 | 11 | 2022 |
| Identification of key variables and constructs in the context of wine tasting room: Importance-performance analysis M Haverila, K Haverila, JC Twyford International Journal of Wine Business Research 33 (1), 80-101, 2021 | 11 | 2021 |
| The impact of the student–instructor relationship on student-centric measures M Haverila, KC Haverila Journal of Applied Research in Higher Education 14 (1), 240-263, 2022 | 10 | 2022 |
| Engagement, participation, and relationship quality in the context of co-creation in brand communities M Haverila, K Haverila, C McLaughlin, M Arora Journal of Marketing Analytics, 1-18, 2022 | 10 | 2022 |
| The impact of social influence on perceived usefulness and behavioral intentions in the usage of non-pharmaceutical interventions (NPIs) MJ Haverila, C McLaughlin, K Haverila International Journal of Healthcare Management 16 (1), 145-156, 2023 | 9 | 2023 |
| Customer centric success measures in project management MJ Haverila, KC Haverila International Journal of Business Excellence 19 (2), 203-222, 2019 | 9 | 2019 |
| Examination of customer-centric measures among different types of customers in the context of major Canadian ski resort MJ Haverila, KC Haverila Asia Pacific Journal of Marketing and Logistics 30 (2), 438-459, 2018 | 9 | 2018 |
| Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters C McLaughlin, K Haverila, M Haverila Journal of Brand Management 29 (2), 190-207, 2022 | 5 | 2022 |
| Cell phone behaviour of young consumers in Finland MJ Haverila, KC Haverila International Journal of Mobile Communications 11 (3), 225-244, 2013 | 5 | 2013 |
| The influence of the number of brand community memberships on customer centric measures MJ Haverila, K Haverila, C McLaughlin, M Arora Journal of Marketing Analytics 11 (1), 5-20, 2023 | 3 | 2023 |
| Identification of critical brand community variables and constructs using importance-performance analysis and neural networks M Haverila, KC Haverila, C McLaughlin Journal of Modelling in Management 16 (1), 124-144, 2021 | 3 | 2021 |
