Chatt Pongpatipat, PhD
Title
Cited by
Cited by
Year
The Impact of Home Country Institutions on Corporate Technological Entrepreneurship via R&D Investments and Virtual World Presence
WQ Judge, Y Liu–Thompkins, JL Brown, C Pongpatipat
Entrepreneurship Theory and Practice 39 (2), 237-266, 2015
162015
The impact of salesperson credibility-building statements on later stages of the sales encounter
A Arndt, K Evans, TD Landry, S Mady, C Pongpatipat
Journal of Personal Selling & Sales Management 34 (1), 19-32, 2014
142014
The national antecedents of corporate entrepreneurship: an empirical study of Fortune’s Global 500 firms
WQ Judge, Y Liu-Thompkins, JL Brown, C Pongpatipat
Entrepreneurship Theory and Practice, forthcoming, 2012
22012
Beyond Information: How Consumers Use Online Reviews to Manage Social Impressions
C Pongpatipat, Y Liu-Thompkins
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 103-104, 2016
12016
Personalized Online Recommendations and the Effect of Trust and Valence: An Abstract
M Jaber, C Pongpatipat
Academy of Marketing Science Annual Conference, 581-582, 2019
2019
Examining Country Image in Expert Electronic Word-of-Mouth: An Abstract
ZM Cheng, C Pongpatipat, K Plangger, L Pitt
Academy of Marketing Science Annual Conference, 525-526, 2019
2019
I Can See You… But Should I Trust You? Moderating Effect of Product Review Modality on Valence: An Abstract
C Pongpatipat
Academy of Marketing Science Annual Conference, 411-412, 2018
2018
Seeing Is Believing… Or Is it? The Effect of Product Review Modality and Valence: An Abstract
C Pongpatipat, M Hoogerhyde
Academy of Marketing Science Annual Conference, 633-634, 2017
2017
When Higher Product Reviews Reduce Purchase Likelihood
P Fennell, C Pongpatipat
Creating Marketing Magic and Innovative Future Marketing Trends, 697-701, 2017
2017
The Effect of Product Reviews on the Purchase Intent of Bundled Products
P Fennell, C Pongpatipat
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
2016
The Effect of Online Reviews on Attitude and Purchase Intention: How Consumers Respond to Mixed Reviews
C Pongpatipat
2014
Interaction of Banner Ad and Sponsorship in Online Advertising: the Impact on Attitudes and Purchase Intention
C Pongpatipat, M Gopinath
ACR Asia-Pacific Advances, 2009
2009
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Articles 1–12