The impact of home country institutions on corporate technological entrepreneurship via R&D investments and virtual world presence WQ Judge, Y Liu–Thompkins, JL Brown, C Pongpatipat Entrepreneurship Theory and Practice 39 (2), 237-266, 2015 | 36 | 2015 |
The impact of salesperson credibility-building statements on later stages of the sales encounter A Arndt, K Evans, TD Landry, S Mady, C Pongpatipat Journal of Personal Selling & Sales Management 34 (1), 19-32, 2014 | 24 | 2014 |
The Effect of Online Reviews on Attitude and Purchase Intention: How Consumers Respond to Mixed Reviews C Pongpatipat | 4 | 2014 |
The national antecedents of corporate entrepreneurship: an empirical study of Fortune’s Global 500 firms WQ Judge, Y Liu-Thompkins, JL Brown, C Pongpatipat Entrepreneurship Theory and Practice, forthcoming, 2012 | 2 | 2012 |
Beyond Information: How Consumers Use Online Reviews to Manage Social Impressions C Pongpatipat, Y Liu-Thompkins Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 1 | 2016 |
Nation Brands in Expert Electronic Word-of-Mouth: An Abstract Z Cheng, C Pongpatipat, L Pitt Academy of Marketing Science World Marketing Congress, 239-240, 2020 | | 2020 |
Personalized Online Recommendations and the Effect of Trust and Valence: An Abstract M Jaber, C Pongpatipat Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
Examining Country Image in Expert Electronic Word-of-Mouth: An Abstract Z Cheng, C Pongpatipat, K Plangger, L Pitt Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
I Can See You… But Should I Trust You? Moderating Effect of Product Review Modality on Valence: An Abstract C Pongpatipat Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
Seeing Is Believing… Or Is it? The Effect of Product Review Modality and Valence: An Abstract C Pongpatipat, M Hoogerhyde Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
When Higher Product Reviews Reduce Purchase Likelihood P Fennell, C Pongpatipat Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
The Effect of Product Reviews on the Purchase Intent of Bundled Products P Fennell, C Pongpatipat Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
Interaction of Banner Ad and Sponsorship in Online Advertising: the Impact on Attitudes and Purchase Intention C Pongpatipat, M Gopinath ACR Asia-Pacific Advances, 2009 | | 2009 |