| Strategic brand concept-image management CW Park, BJ Jaworski, DJ Maclnnis The Journal of Marketing, 135-145, 1986 | 4658 | 1986 |
| The ties that bind: Measuring the strength of consumers’ emotional attachments to brands M Thomson, DJ MacInnis, CW Park Journal of consumer psychology 15 (1), 77-91, 2005 | 4299 | 2005 |
| Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers C Whan Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci Journal of Marketing 74 (6), 1-17, 2010 | 3256 | 2010 |
| Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis JR Bettman, CW Park Journal of consumer research, 234-248, 1980 | 2663 | 1980 |
| Evaluation of brand extensions: the role of product feature similarity and brand concept consistency C Whan Park, S Milberg, R Lawson Journal of Consumer Research 18 (2), 185-193, 1991 | 2313 | 1991 |
| Familiarity and its impact on consumer decision biases and heuristics CW Park, VP Lessig Journal of consumer research, 223-231, 1981 | 1745 | 1981 |
| The effects of brand extensions on market share and advertising efficiency DC Smith, CW Park Journal of Marketing Research, 296-313, 1992 | 1476 | 1992 |
| Students and housewives: Differences in susceptibility to reference group influence CW Park, VP Lessig Journal of consumer Research, 102-110, 1977 | 1461 | 1977 |
| Consumer response to television commercials: The impact of involvement and background music on brand attitude formation CW Park, SM Young Journal of marketing research, 11-24, 1986 | 1455 | 1986 |
| Cross-functional product development teams, creativity, and the innovativeness of new consumer products R Sethi, DC Smith, CW Park Journal of Marketing Research 38 (1), 73-85, 2001 | 1429 | 2001 |
| Cross-functional product development teams and the innovativeness of new consumer products R Sethi, DC Smith, CW Park Marketing Science Institute, 2001 | 1429* | 2001 |
| Consumer knowledge assessment CW Park, DL Mothersbaugh, L Feick Journal of consumer research, 71-82, 1994 | 1358 | 1994 |
| Composite branding alliances: An investigation of extension and feedback effects CW Park, SY Jun, AD Shocker Journal of Marketing Research, 453-466, 1996 | 1226 | 1996 |
| Composite branding alliances: an investigation of extension and feedback effects CW Park, SY Jun, AD Shocker | 1226 | 1995 |
| The effects of situational factors on in-store grocery shopping behavior: The role of store environment and time available for shopping CW Park, ES Iyer, DC Smith Journal of Consumer Research, 422-433, 1989 | 1022 | 1989 |
| The differential role of characteristics of music on high-and low-involvement consumers' processing of ads DJ MacInnis, CW Park Journal of consumer Research, 161-173, 1991 | 883 | 1991 |
| Beyond attitudes: Attachment and consumer behavior CW Park, DJ MacInnis, JR Priester Seoul National Journal 12 (2), 3-36, 2006 | 642 | 2006 |
| A theory of involvement in consumer behavior: Problems and issues CW Park, B Mittal Research in consumer behavior 1 (3), 201-32, 1985 | 610 | 1985 |
| Attachment–aversion (AA) model of customer–brand relationships CW Park, AB Eisingerich, JW Park Journal of Consumer Psychology 23 (2), 229-248, 2013 | 586 | 2013 |
| Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions A Fedorikhin, CW Park, M Thomson Journal of Consumer Psychology 18 (4), 281-291, 2008 | 565 | 2008 |
