| The role of ethical climate on salesperson’s role stress, job attitudes, turnover intention, and job performance F Jaramillo, JP Mulki, P Solomon Journal of Personal Selling & Sales Management 26 (3), 271-282, 2006 | 664 | 2006 |
| Effects of model attractiveness on sales response MJ Caballero, PJ Solomon Journal of advertising 13 (1), 17-33, 1984 | 271 | 1984 |
| Humor in television advertising JP Kelly, PJ Solomon Journal of Advertising 4 (3), 31-35, 1975 | 213 | 1975 |
| Consumers’ level of prejudice and response to black models in advertisements RF Bush, JF Hair Jr, PJ Solomon Journal of Marketing Research 16 (3), 341-345, 1979 | 126 | 1979 |
| Research using the mall intercept: State of the art R Gates, PJ Solomon Journal of Advertising Research 22 (4), 43-49, 1982 | 92 | 1982 |
| The marketing of cause-related events: A study of participants as consumers A Scott, PJ Solomon Journal of Nonprofit & Public Sector Marketing 11 (2), 43-66, 2003 | 91 | 2003 |
| White Consumer Sales Response to Black Models: Are the sales responses of white consumers to black models and white models in in-store promotions different? RF Bush, RF Gwinner, PJ Solomon Journal of Marketing 38 (2), 25-29, 1974 | 81 | 1974 |
| White and black consumer sales response to black models PJ Solomon, RF Bush, JF Hair Jr Journal of Marketing Research 13 (4), 431-434, 1976 | 70 | 1976 |
| There are more blacks in TV commercials RF Bush, PJ Solomon, JF Hair Journal of Advertising Research 17 (1), 21-25, 1977 | 66 | 1977 |
| Brand stereotyping and image transfer in concurrent sponsorships FA Carrillat, PJ Solomon, A d'Astous Journal of Advertising 44 (4), 300-314, 2015 | 49 | 2015 |
| Dimensions of effective sales coaching: Scale development and validation CA Nguyen, AB Artis, RE Plank, PJ Solomon Journal of Personal Selling & Sales Management 39 (3), 299-315, 2019 | 41 | 2019 |
| A longitudinal view of women's role portrayal in television advertising M Caballero, PJ Solomon Journal of the Academy of Marketing Science 12, 93-108, 1984 | 40 | 1984 |
| Word-of-mouth, traditional and covert marketing: Comparative studies SL Boyer, DR Edmondson, B Baker, P Solomon Academy of Marketing Studies Journal 19 (1), 102, 2015 | 39 | 2015 |
| Marketing strategies for improving practice development WR George, PJ Solomon Journal of Accountancy 149 (2), 79-84, 1980 | 38 | 1980 |
| GENERALIZING ABOUT LOW-INCOME FOOD SHOPPERS-WORD OF CAUTION LL Berry, PJ Solomon Journal of Retailing 47 (2), 41-&, 1971 | 34 | 1971 |
| Improving sales performance with self-directed learning SL Boyer, AB Artis, PJ Solomon, DE Fleming Marketing Management Journal 22 (2), 61-75, 2012 | 25 | 2012 |
| The effectiveness of university sponsorship in increasing survey response rate DM Ladik, FA Carrillat, PJ Solomon Journal of Marketing Theory and Practice 15 (3), 263-271, 2007 | 24 | 2007 |
| The impact of perceived organizational support on self-directed learning in sales training SL Boyer, AB Artis, DE Fleming, PJ Solomon Journal of Marketing Channels 21 (2), 65-76, 2014 | 23 | 2014 |
| The bicentennial traveler: A life-style analysis of the historian segment PJ Solomon, WR George Journal of Travel Research 15 (3), 14-17, 1977 | 23 | 1977 |
| CPA adveritsing: Opinions of the profession JH Sellers, PJ Solomon Journal of Accountancy (pre-1986) 145 (000002), 70, 1978 | 21 | 1978 |
