Luca M. Visconti
Luca M. Visconti
USI - Università della Svizzera italiana & ESCP Europe
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The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation
T Van Laer, K De Ruyter, LM Visconti, M Wetzels
Journal of Consumer research 40 (5), 797-817, 2014
Street art, sweet art? Reclaiming the “public” in public place
LM Visconti, JF Sherry Jr, S Borghini, L Anderson
Journal of consumer research 37 (3), 511-529, 2010
Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research
LM Visconti
Industrial Marketing Management 39 (1), 25-39, 2010
Symbiotic postures of commercial advertising and street art
S Borghini, LM Visconti, L Anderson, JF Sherry, Jr
Journal of Advertising 39 (3), 113-126, 2010
Consumer ethnicity three decades after: A TCR agenda
LM Visconti, A Jafari, W Batat, A Broeckerhoff, AÖ Dedeoglu, ...
Journal of Marketing Management 30 (17-18), 1882-1922, 2014
Marketing management: A cultural perspective
LM Visconti, L Peñaloza, N Toulouse
Routledge, 2020
Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect
T Van Laer, S Feiereisen, LM Visconti
Journal of Business Research 96, 135-146, 2019
Diversity management e società multiculturale: teorie e prassi.
L Mauri, LM Visconti
FrancoAngeli, 2004
Researchers' introspection for multi-sited ethnographers: A xenoheteroglossic autoethnography
Y Minowa, LM Visconti, P Maclaran
Journal of Business Research 65 (4), 483-489, 2012
A conversational approach to consumer vulnerability: Performativity, representations, and storytelling
LM Visconti
Journal of Marketing Management 32 (3-4), 371-385, 2016
Authentic brand narratives: co-constructed Mediterraneaness for l’Occitane brand
LM Visconti
Research in Consumer Behavior, 2010
Gays’ market and social behaviors in (de) constructing symbolic boundaries
LM Visconti
Consumption, Markets and Culture 11 (2), 113-135, 2008
Public markets: An ecological perspective on sustainability as a megatrend
LM Visconti, Y Minowa, P Maclaran
Journal of Macromarketing 34 (3), 349-368, 2014
New directions in researching ethnicity in marketing and consumer behaviour: A well-being agenda
A Jafari, LM Visconti
Marketing Theory 15 (2), 265-270, 2015
Consumer mobility and well-being among changing places and shifting ethnicities
C Demangeot, A Broeckerhoff, E Kipnis, C Pullig, LM Visconti
Marketing Theory 15 (2), 271-278, 2015
Diversity management e lavoratori migranti: linee guida per la gestione del caso Italia
LM Visconti
Diversity management e lavoratori migranti, 0-0, 2007
The Social Construction and Play of Ethnic Minorities' Identities: Antecedents and Epiphany of Cultural Alternation
L Visconti
ACR North American Advances, 2008
Cross generation marketing
LM Visconti, EM Napolitano
Egea, 2009
Stili migranti.
C Fiorio, E Napolitano, LM Visconti
Etnica, 2007
A closer glance at the notion of boundaries in acculturation studies: Typologies, intergenerational divergences, and consumer agency
F Regany, LM Visconti, MH Fosse-Gomez
Research in consumer behavior, 2012
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