Luca M. Visconti
Luca M. Visconti
USI - Università della Svizzera italiana & ESCP Europe
Adresse e-mail validée de usi.ch - Page d'accueil
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The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation
T Van Laer, K De Ruyter, LM Visconti, M Wetzels
Journal of Consumer research 40 (5), 797-817, 2014
7272014
Street art, sweet art? Reclaiming the “public” in public place
LM Visconti, JF Sherry Jr, S Borghini, L Anderson
Journal of consumer research 37 (3), 511-529, 2010
3412010
Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research
LM Visconti
Industrial Marketing Management 39 (1), 25-39, 2010
1332010
Symbiotic postures of commercial advertising and street art
S Borghini, LM Visconti, L Anderson, JF Sherry, Jr
Journal of Advertising 39 (3), 113-126, 2010
1002010
Consumer ethnicity three decades after: A TCR agenda
LM Visconti, A Jafari, W Batat, A Broeckerhoff, AÖ Dedeoglu, ...
Journal of Marketing Management 30 (17-18), 1882-1922, 2014
512014
Marketing management: A cultural perspective
LM Visconti, L Peñaloza, N Toulouse
Routledge, 2020
502020
Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect
T Van Laer, S Feiereisen, LM Visconti
Journal of Business Research 96, 135-146, 2019
492019
Diversity management e società multiculturale: teorie e prassi.
L Mauri, LM Visconti
FrancoAngeli, 2004
47*2004
Researchers' introspection for multi-sited ethnographers: A xenoheteroglossic autoethnography
Y Minowa, LM Visconti, P Maclaran
Journal of Business Research 65 (4), 483-489, 2012
462012
A conversational approach to consumer vulnerability: Performativity, representations, and storytelling
LM Visconti
Journal of Marketing Management 32 (3-4), 371-385, 2016
392016
Authentic brand narratives: co-constructed Mediterraneaness for l’Occitane brand
LM Visconti
Research in Consumer Behavior, 2010
382010
Gays’ market and social behaviors in (de) constructing symbolic boundaries
LM Visconti
Consumption, Markets and Culture 11 (2), 113-135, 2008
372008
Public markets: An ecological perspective on sustainability as a megatrend
LM Visconti, Y Minowa, P Maclaran
Journal of Macromarketing 34 (3), 349-368, 2014
352014
New directions in researching ethnicity in marketing and consumer behaviour: A well-being agenda
A Jafari, LM Visconti
Marketing Theory 15 (2), 265-270, 2015
282015
Consumer mobility and well-being among changing places and shifting ethnicities
C Demangeot, A Broeckerhoff, E Kipnis, C Pullig, LM Visconti
Marketing Theory 15 (2), 271-278, 2015
262015
Diversity management e lavoratori migranti: linee guida per la gestione del caso Italia
LM Visconti
Diversity management e lavoratori migranti, 0-0, 2007
222007
The Social Construction and Play of Ethnic Minorities' Identities: Antecedents and Epiphany of Cultural Alternation
L Visconti
ACR North American Advances, 2008
212008
Cross generation marketing
LM Visconti, EM Napolitano
Egea, 2009
182009
Stili migranti.
C Fiorio, E Napolitano, LM Visconti
Etnica, 2007
172007
A closer glance at the notion of boundaries in acculturation studies: Typologies, intergenerational divergences, and consumer agency
F Regany, LM Visconti, MH Fosse-Gomez
Research in consumer behavior, 2012
152012
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