L. J. SHRUM
L. J. SHRUM
Verified email at hec.fr - Homepage
Title
Cited by
Cited by
Year
What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness
Y Liu, LJ Shrum
Journal of advertising 31 (4), 53-64, 2002
13682002
Buyer characteristics of the green consumer and their implications for advertising strategy
LJ Shrum, JA McCarty, TM Lowrey
Journal of advertising 24 (2), 71-82, 1995
9511995
The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior
JA McCarty, LJ Shrum
Journal of business research 30 (1), 53-62, 1994
7391994
The influence of individualism, collectivism, and locus of control on environmental beliefs and behavior
JA McCarty, LJ Shrum
Journal of Public Policy & Marketing 20 (1), 93-104, 2001
6102001
The role of television in the construction of consumer reality
TC O'guinn, LJ Shrum
Journal of consumer research 23 (4), 278-294, 1997
5921997
Media consumption and perceptions of social reality: Effects and underlying processes
LJ Shrum
Media effects, 66-89, 2009
5432009
Toward an understanding of consumer ambivalence
C Otnes, TM Lowrey, LJ Shrum
Journal of Consumer Research 24 (1), 80-93, 1997
4161997
The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes
LJ Shrum, RS Wyer Jr, TC O'Guinn
Journal of Consumer Research 24 (4), 447-458, 1998
3861998
Psychological processes underlying cultivation effects further tests of construct accessibility
LJ Shrum
Human Communication Research 22 (4), 482-509, 1996
3221996
Processes and effects in the construction of social reality: Construct accessibility as an explanatory variable
LJ Shrum, TC O'GUINN
Communication Research 20 (3), 436-471, 1993
3181993
Conspicuous consumption versus charitable behavior in response to social exclusion: A differential needs explanation
J Lee, LJ Shrum
Journal of Consumer Research 39 (3), 530-544, 2012
3072012
Television's cultivation of material values
LJ Shrum, JE Burroughs, A Rindfleisch
Journal of Consumer Research 32 (3), 473-479, 2005
2932005
Phonetic symbolism and brand name preference
TM Lowrey, LJ Shrum
Journal of Consumer Research 34 (3), 406-414, 2007
2892007
A dual-process model of interactivity effects
Y Liu, LJ Shrum
Journal of Advertising 38 (2), 53-68, 2009
2842009
The influence of self-construal on impulsive consumption
Y Zhang, LJ Shrum
Journal of Consumer Research 35 (5), 838-850, 2009
2842009
Assessing the social influence of television: A social cognition perspective on cultivation effects
LJ Shrum
Communication Research 22 (4), 402-429, 1995
2801995
Processing strategy moderates the cultivation effect
LJ Shrum
Human Communication Research 27 (1), 94-120, 2001
2422001
The psychology of entertainment media: Blurring the lines between entertainment and persuasion
LJ Shrum
Taylor & Francis, 2012
2232012
The measurement of personal values in survey research: A test of alternative rating procedures
JA McCarty, LJ Shrum
Public Opinion Quarterly 64 (3), 271-298, 2000
2212000
Mainstreaming, resonance, and impersonal impact. Testing moderators of the cultivation effect for estimates of crime risk
J Shrum, D Bischak
Human Communication Research 27 (2), 187-215, 2001
2202001
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