Ram Bezawada
Ram Bezawada
Associate Professor (Marketing Department), State U. of New York, Buffalo
Verified email at - Homepage
Cited by
Cited by
From social to sale: The effects of firm-generated content in social media on customer behavior
A Kumar, R Bezawada, R Rishika, R Janakiraman, PK Kannan
Journal of marketing 80 (1), 7-25, 2016
The effect of customers' social media participation on customer visit frequency and profitability: an empirical investigation
R Rishika, A Kumar, R Janakiraman, R Bezawada
Information systems research 24 (1), 108-127, 2013
What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance
R Bezawada, K Pauwels
Journal of Marketing 77 (1), 31-51, 2013
Cross-category effects of aisle and display placements: a spatial modeling approach and insights
R Bezawada, S Balachander, PK Kannan, V Shankar
Journal of Marketing 73 (3), 99-117, 2009
Investigating the drivers of consumer cross-category learning for new products using multiple data sets
K Sridhar, R Bezawada, M Trivedi
Marketing Science 31 (4), 668-688, 2012
Segmentation and drivers of wine liking and consumption in US wine consumers
GJ Pickering, AK Jain, R Bezawada
International Journal of Wine Research 6, 9, 2014
Super-tasting gastronomes? Taste phenotype characterization of foodies and wine experts
GJ Pickering, AK Jain, R Bezawada
Food Quality and Preference 28 (1), 85-91, 2013
The effects of multichannel shopping on customer spending, customer visit frequency, and customer profitability
A Kumar, R Bezawada, M Trivedi
Journal of the Association for Consumer Research 3 (3), 294-311, 2018
Trial, repeat purchase and spillover effects of cobranded extensions
VG Hariharan, R Bezawada, D Talukdar
Journal of Product & Brand Management 21 (2), 76-88, 2012
Aggregate impact of different brand development strategies
VG Hariharan, R Bezawada, D Talukdar
Management Science 61 (5), 1164-1182, 2015
An investigation of consumer brand choice behavior across different retail formats
HMD Wang, R Bezawada, JCC Tsai
Journal of Marketing Channels 17 (3), 219-242, 2010
Tis better to give than receive? How and when gender and residence-based segments predict choice of donation-versus discount-based promotions
KP Winterich, RE Carter, MJ Barone, R Janakiraman, R Bezawada
Journal of Consumer Psychology 25 (4), 622-634, 2015
A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
A Kumar, M Trivedi, R Bezawada, K Sridhar
Journal of Retailing and Consumer Services 19 (6), 561-569, 2012
Effects of consumers' social media participation on consumer behavior: A marketing perspective
A Kumar, R Bezawada
Social Media and Networking: Concepts, Methodologies, Tools, and …, 2016
Better patient privacy protection with better patient empowerment about consent in health information exchanges
M Abdelhamid, R Sharman, R Bezawada
Proceedings of WISP 2015, Siena, Italy, 2015
The strategic role of private labels on retail competition
MT Akçura, R Bezawada, A Kalra
Bogazici Journal: Review of Social, Economic and Administrative Studies, 2012
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
K Sridhar, A Kumar, R Bezawada
Marketing Letters 33 (2), 189-201, 2022
An exploratory analysis of user retention and engagement in the mobile app market
PK Lyndem, D Mahadevan, A Kumar, R Bezawada
Customers' social media participation and business value for firms: Evidence from a field study
R Ramkumar, A Kumar, R Janakiraman, R Bezawada
American Marketing Association Winter Marketing Educators' Conference, Las …, 2013
Interactive Mining of Customer Purchase Patterns for Direct Marketing
L Ge, A Jain, R Bezawada, A Zhang
Data Mining for Marketing, 21, 0
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