| From social to sale: The effects of firm-generated content in social media on customer behavior A Kumar, R Bezawada, R Rishika, R Janakiraman, PK Kannan Journal of marketing 80 (1), 7-25, 2016 | 1362 | 2016 |
| The effect of customers' social media participation on customer visit frequency and profitability: an empirical investigation R Rishika, A Kumar, R Janakiraman, R Bezawada Information systems research 24 (1), 108-127, 2013 | 757 | 2013 |
| What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance R Bezawada, K Pauwels Journal of Marketing 77 (1), 31-51, 2013 | 323 | 2013 |
| Cross-category effects of aisle and display placements: a spatial modeling approach and insights R Bezawada, S Balachander, PK Kannan, V Shankar Journal of Marketing 73 (3), 99-117, 2009 | 157 | 2009 |
| Investigating the drivers of consumer cross-category learning for new products using multiple data sets K Sridhar, R Bezawada, M Trivedi Marketing Science 31 (4), 668-688, 2012 | 53 | 2012 |
| Segmentation and drivers of wine liking and consumption in US wine consumers GJ Pickering, AK Jain, R Bezawada International Journal of Wine Research, 9-19, 2014 | 34 | 2014 |
| Super-tasting gastronomes? Taste phenotype characterization of foodies and wine experts GJ Pickering, AK Jain, R Bezawada Food Quality and Preference 28 (1), 85-91, 2013 | 33 | 2013 |
| The effects of multichannel shopping on customer spending, customer visit frequency, and customer profitability A Kumar, R Bezawada, M Trivedi Journal of the Association for Consumer Research 3 (3), 294-311, 2018 | 32 | 2018 |
| Tis better to give than receive? How and when gender and residence-based segments predict choice of donation-versus discount-based promotions KP Winterich, RE Carter, MJ Barone, R Janakiraman, R Bezawada Journal of Consumer Psychology 25 (4), 622-634, 2015 | 19 | 2015 |
| Trial, repeat purchase and spillover effects of cobranded extensions V Ganesh Hariharan, R Bezawada, D Talukdar Journal of Product & Brand Management 21 (2), 76-88, 2012 | 19 | 2012 |
| Aggregate impact of different brand development strategies VG Hariharan, R Bezawada, D Talukdar Management Science 61 (5), 1164-1182, 2015 | 18 | 2015 |
| An investigation of consumer brand choice behavior across different retail formats HMD Wang, R Bezawada, JCC Tsai Journal of Marketing Channels 17 (3), 219-242, 2010 | 16 | 2010 |
| A comparative analysis of differential consumer response across supermarket and specialty store in the candy category A Kumar, M Trivedi, R Bezawada, K Sridhar Journal of Retailing and Consumer Services 19 (6), 561-569, 2012 | 12 | 2012 |
| Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio K Sridhar, A Kumar, R Bezawada Marketing Letters 33 (2), 189-201, 2022 | 11 | 2022 |
| Effects of consumers' social media participation on consumer behavior: A marketing perspective A Kumar, R Bezawada Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and …, 2015 | 6 | 2015 |
| Better patient privacy protection with better patient empowerment about consent in health information exchanges M Abdelhamid, R Sharman, R Bezawada | 4 | 2015 |
| Effects of consumers' social media participation on consumer behavior: A marketing perspective A Kumar, R Bezawada Social Media and Networking: Concepts, Methodologies, Tools, and …, 2016 | 3* | 2016 |
| The strategic role of private labels on retail competition MT Akçura, R Bezawada, A Kalra Bogazici Journal: Review of Social, Economic and Administrative Studies, 2012 | 3 | 2012 |
| An exploratory analysis of user retention and engagement in the mobile app market PK Lyndem, D Mahadevan, A Kumar, R Bezawada | | 2018 |
| Customers' social media participation and business value for firms: Evidence from a field study R Ramkumar, A Kumar, R Janakiraman, R Bezawada American Marketing Association Winter Marketing Educators' Conference, Las …, 2013 | | 2013 |
P.K. KannanProfessor of Marketing, University of MarylandVerified email at umd.edu
