Gavan Fitzsimons
Gavan Fitzsimons
Edward S & Rose K Professor of Marketing and Psychology, Duke University
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Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression
SA Spiller, GJ Fitzsimons, JG Lynch Jr, GH McClelland
Journal of marketing research 50 (2), 277-288, 2013
Consumer response to stockouts
GJ Fitzsimons
Journal of consumer research 27 (2), 249-266, 2000
Reactance to recommendations: When unsolicited advice yields contrary responses
GJ Fitzsimons, DR Lehmann
Marketing Science 23 (1), 82-94, 2004
Automatic effects of brand exposure on motivated behavior: How apple makes you “think different”
GM Fitzsimons, TL Chartrand, GJ Fitzsimons
Journal of consumer research 35 (1), 21-35, 2008
An individual level analysis of the mutual fund investment decision
N Capon, GJ Fitzsimons, R Alan Prince
Journal of financial services research 10 (1), 59-82, 1996
Death to dichotomizing
GJ Fitzsimons
Journal of consumer research 35 (1), 5-8, 2008
I’ll have what she’s having: Effects of social influence and body type on the food choices of others
B McFerran, DW Dahl, GJ Fitzsimons, AC Morales
Journal of Consumer Research 36 (6), 915-929, 2010
Product contagion: Changing consumer evaluations through physical contact with “disgusting” products
AC Morales, GJ Fitzsimons
Journal of Marketing Research 44 (2), 272-283, 2007
The mere-measurement effect: Why does measuring intentions change actual behavior?
VG Morwitz, GJ Fitzsimons
Journal of consumer psychology 14 (1-2), 64-74, 2004
Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision
K Wilcox, B Vallen, L Block, GJ Fitzsimons
Journal of Consumer Research 36 (3), 380-393, 2009
Measuring and mitigating the costs of stockouts
ET Anderson, GJ Fitzsimons, D Simester
Management science 52 (11), 1751-1763, 2006
Non-conscious influences on consumer choice
GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ...
Marketing Letters 13, 269-279, 2002
The effects of nonconsciously priming emotion concepts on behavior.
Y Zemack-Rugar, JR Bettman, GJ Fitzsimons
Journal of personality and social psychology 93 (6), 927, 2007
The effect of measuring intent on brand-level purchase behavior
GJ Fitzsimons, VG Morwitz
Journal of Consumer Research 23 (1), 1-11, 1996
New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences
V Venkatraman, JA Clithero, GJ Fitzsimons, SA Huettel
Journal of consumer psychology 22 (1), 143-153, 2012
Nonconscious relationship reactance: When significant others prime opposing goals
TL Chartrand, AN Dalton, GJ Fitzsimons
Journal of Experimental Social Psychology 43 (5), 719-726, 2007
When consumers do not recognize “benign” intention questions as persuasion attempts
P Williams, GJ Fitzsimons, LG Block
Journal of consumer Research 31 (3), 540-550, 2004
How disgust enhances the effectiveness of fear appeals
AC Morales, EC Wu, GJ Fitzsimons
Journal of Marketing Research 49 (3), 383-393, 2012
Choice-process satisfaction: The influence of attribute alignability and option limitation
S Zhang, GJ Fitzsimons
Organizational behavior and human decision processes 77 (3), 192-214, 1999
Program involvement
NI Tavassoli, G Fitzsimons
Journal of Advertising Research, 61, 1995
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