Steven Sweldens
Steven Sweldens
Professor of Consumer Behavior and Marketing, RSM Erasmus University
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Evaluative conditioning procedures and the resilience of conditioned brand attitudes
S Sweldens, SMJ Van Osselaer, C Janiszewski
Journal of consumer Research 37 (3), 473-489, 2010
Dissociating contingency awareness and conditioned attitudes: Evidence of contingency-unaware evaluative conditioning.
M Hütter, S Sweldens, C Stahl, C Unkelbach, KC Klauer
Journal of Experimental Psychology: General 141 (3), 539, 2012
The role of awareness in attitude formation through evaluative conditioning
S Sweldens, O Corneille, V Yzerbyt
Personality and Social Psychology Review 18 (2), 187-209, 2014
The propagation of self-control: Self-control in one domain simultaneously improves self-control in other domains.
MA Tuk, K Zhang, S Sweldens
Journal of Experimental Psychology: General 144 (3), 639, 2015
Implicit Misattribution of Evaluative Responses: Contingency-Unaware Evaluative Conditioning Requires Simultaneous Stimulus Presentations.
M Hütter, S Sweldens
Journal of Experimental Psychology: General 142 (3), 638-643, 2012
Gender identity salience and perceived vulnerability to breast cancer
S Puntoni, S Sweldens, NT Tavassoli
Journal of Marketing Research 48 (3), 413-424, 2011
Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
M Hütter, S Sweldens
Journal of Consumer Research 45 (2), 320-349, 2018
The symmetric nature of evaluative memory associations: Equal effectiveness of forward versus backward evaluative conditioning
JC Kim, S Sweldens, M Hütter
Social Psychological and Personality Science 7 (1), 61-68, 2016
The emotional information processing system is risk averse: Ego-depletion and investment behavior
BD Langhe, S Sweldens, SMJ van Osselaer, MA Tuk
ERIM Report Series Reference No. ERS-2008-064-MKT, 2008
How to study consciousness in consumer research, A commentary on Williams and Poehlman
S Sweldens, MA Tuk, M Hütter
Journal of Consumer Research 44 (2), 266-275, 2017
The bias in the bias: Comparative optimism as a function of event social undesirability
S Sweldens, S Puntoni, G Paolacci, M Vissers
Organizational Behavior and Human Decision Processes 124 (2), 229-244, 2014
The science of creating brand associations: A continuous Trinity Model linking brand associations to learning processes
C du Plessis, S D’Hooge, S Sweldens
Journal of Consumer Research 51 (1), 29-41, 2024
Evaluative conditioning 2.0: Direct versus associative transfer of affect to brands
S Sweldens
Putting Operating Principles (What) Before Conditions (How and When) to Improve Theorizing: S-S versus S-R learning in Evaluative Conditioning
S Sweldens
OSF Preprints, 2018
Puppets on a String
S Sweldens
Evaluative conditioning 2.0: direct and indirect attachment of affect to brands
S Sweldens, SM Van Osselaer, C Janiszewski
Advances in Consumer Research 36, 676-677, 2009
TOMTOM: Mapping the Course from B2C to B2B
N Kleinsmith, M Campion, S Sweldens, S Puntoni
How to Study Consciousness in Consumer Research
S Sweldens, MA Tuk, M Huetter
Journal of Consumer Research, 0
Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food
PJ Gai, MA Tuk, S Sweldens
Journal of the Association for Consumer Research 7 (4), 492-500, 2022
On the automatic effects of advertising: the uncontrollability of evaluative conditioning effects
M Hütter, S Sweldens
ACR North American Advances, 2013
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