Follow
Michel Desbordes
Michel Desbordes
Université Paris Saclay, Université Paris Sud
Verified email at universite-paris-saclay.fr - Homepage
Title
Cited by
Cited by
Year
Marketing du sport
M Desbordes, F Ohl, G Tribou
(No Title), 1999
1861999
Marketing and football: An international perspective
M Desbordes
Routledge, 2007
1252007
Estrategias del marketing deportivo. Análisis del consumo deportivo
M Desbordes, F Ohl, G Tribou
Editorial Paidotribo, 2001
1232001
Professional football clubs and corporate social responsibility
J Blumrodt, M Desbordes, D Bodin
Sport, business and management: an international journal 3 (3), 205-225, 2013
1102013
Non-mega sporting events' social impacts: a sensemaking approach of local governments' perceptions and strategies
M Djaballah, C Hautbois, M Desbordes
European Sport Management Quarterly 15 (1), 48-76, 2015
972015
Gestión y organización de un evento deportivo
M Desbordes, J Falgoux
Inde, 2006
912006
Global sport marketing
M Desbordes, A Richelieu
Routledge, 2012
802012
The role of interorganizational citizenship behaviors in the innovation process
A Gerke, G Dickson, M Desbordes, S Gates
Journal of Business Research 73, 55-64, 2017
772017
Esports extension of a football brand: stakeholder co-creation in action?
M Bertschy, H Mühlbacher, M Desbordes
European Sport Management Quarterly 20 (1), 47-68, 2020
722020
Towards the regulation and restriction of ambush marketing? The first truly social and digital mega sports event: Olympic Games, London 2012
N Chanavat, M Desbordes
International Journal of Sports Marketing and Sponsorship 15 (3), 2-11, 2014
702014
Sport business in China: Current state and prospect
D Liu, JJ Zhang, M Desbordes
International journal of sports marketing and sponsorship 18 (1), 2-10, 2017
682017
Football teams going international--The strategic leverage of branding.
A Richelieu, M Desbordes
Journal of sponsorship 3 (1), 2009
622009
Sponsors’ CSR strategies in sport: A sensemaking approach of corporations established in France
M Djaballah, C Hautbois, M Desbordes
Sport Management Review 20 (2), 211-225, 2017
602017
Towards a sport cluster model: the ocean racing cluster in Brittany
A Gerke, M Desbordes, G Dickson
European Sport Management Quarterly 15 (3), 343-363, 2015
582015
Empirical analysis of the innovation phenomena in the sports equipment industry
M Desbordes
Technology Analysis & Strategic Management 14 (4), 481-498, 2002
582002
Innovation management in the sports industry: Lessons from the Salomon case
M Desbordes
European Sport Management Quarterly 1 (2), 124-149, 2001
562001
Stratégie des entreprises dans le sport: Acteurs et management
M Desbordes
Economica, 2001
542001
Organiser un événement sportif: stratégie et méthodologie d'organisation
M Desbordes, J Falgoux
Editions Eyrolles, 2017
522017
Routledge handbook of sports marketing
S Chadwick, N Chanavat, M Desbordes
Routledge, 2015
522015
The social impact of participative sporting events: a cluster analysis of marathon participants based on perceived benefits
C Hautbois, M Djaballah, M Desbordes
Sport in Society 23 (2), 335-353, 2020
512020
The system can't perform the operation now. Try again later.
Articles 1–20