Marketing du sport M Desbordes, F Ohl, G Tribou (No Title), 1999 | 186 | 1999 |
Marketing and football: An international perspective M Desbordes Routledge, 2007 | 125 | 2007 |
Estrategias del marketing deportivo. Análisis del consumo deportivo M Desbordes, F Ohl, G Tribou Editorial Paidotribo, 2001 | 123 | 2001 |
Professional football clubs and corporate social responsibility J Blumrodt, M Desbordes, D Bodin Sport, business and management: an international journal 3 (3), 205-225, 2013 | 110 | 2013 |
Non-mega sporting events' social impacts: a sensemaking approach of local governments' perceptions and strategies M Djaballah, C Hautbois, M Desbordes European Sport Management Quarterly 15 (1), 48-76, 2015 | 97 | 2015 |
Gestión y organización de un evento deportivo M Desbordes, J Falgoux Inde, 2006 | 91 | 2006 |
Global sport marketing M Desbordes, A Richelieu Routledge, 2012 | 80 | 2012 |
The role of interorganizational citizenship behaviors in the innovation process A Gerke, G Dickson, M Desbordes, S Gates Journal of Business Research 73, 55-64, 2017 | 77 | 2017 |
Esports extension of a football brand: stakeholder co-creation in action? M Bertschy, H Mühlbacher, M Desbordes European Sport Management Quarterly 20 (1), 47-68, 2020 | 72 | 2020 |
Towards the regulation and restriction of ambush marketing? The first truly social and digital mega sports event: Olympic Games, London 2012 N Chanavat, M Desbordes International Journal of Sports Marketing and Sponsorship 15 (3), 2-11, 2014 | 70 | 2014 |
Sport business in China: Current state and prospect D Liu, JJ Zhang, M Desbordes International journal of sports marketing and sponsorship 18 (1), 2-10, 2017 | 68 | 2017 |
Football teams going international--The strategic leverage of branding. A Richelieu, M Desbordes Journal of sponsorship 3 (1), 2009 | 62 | 2009 |
Sponsors’ CSR strategies in sport: A sensemaking approach of corporations established in France M Djaballah, C Hautbois, M Desbordes Sport Management Review 20 (2), 211-225, 2017 | 60 | 2017 |
Towards a sport cluster model: the ocean racing cluster in Brittany A Gerke, M Desbordes, G Dickson European Sport Management Quarterly 15 (3), 343-363, 2015 | 58 | 2015 |
Empirical analysis of the innovation phenomena in the sports equipment industry M Desbordes Technology Analysis & Strategic Management 14 (4), 481-498, 2002 | 58 | 2002 |
Innovation management in the sports industry: Lessons from the Salomon case M Desbordes European Sport Management Quarterly 1 (2), 124-149, 2001 | 56 | 2001 |
Stratégie des entreprises dans le sport: Acteurs et management M Desbordes Economica, 2001 | 54 | 2001 |
Organiser un événement sportif: stratégie et méthodologie d'organisation M Desbordes, J Falgoux Editions Eyrolles, 2017 | 52 | 2017 |
Routledge handbook of sports marketing S Chadwick, N Chanavat, M Desbordes Routledge, 2015 | 52 | 2015 |
The social impact of participative sporting events: a cluster analysis of marathon participants based on perceived benefits C Hautbois, M Djaballah, M Desbordes Sport in Society 23 (2), 335-353, 2020 | 51 | 2020 |