Rick Klink
Rick Klink
Adresse e-mail validée de loyola.edu
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Threats to the external validity of brand extension research
RR Klink, DC Smith
Journal of marketing research 38 (3), 326-335, 2001
6432001
Creating brand names with meaning: The use of sound symbolism
RR Klink
Marketing Letters 11 (1), 5-20, 2000
4642000
Creating meaningful brands: The relationship between brand name and brand mark
RR Klink
Marketing Letters 14 (3), 143-157, 2003
2402003
Creating meaningful new brand names: A study of semantics and sound symbolism
RR Klink
Journal of Marketing Theory and Practice 9 (2), 27-34, 2001
2192001
Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products*
RR Klink, GA Athaide
Journal of Product Innovation Management 27 (1), 23-32, 2010
1262010
Managing Seller–Buyer Relationships during New Product Development*
GA Athaide, RR Klink
Journal of product innovation management 26 (5), 566-577, 2009
1232009
Implementing service learning in the principles of marketing course
RR Klink, GA Athaide
Journal of Marketing Education 26 (2), 145-153, 2004
1232004
Creating brand personality with brand names
RR Klink, GA Athaide
Marketing Letters 23 (1), 109-117, 2012
1062012
Leveraging brand equity to attract human capital
D DelVecchio, CB Jarvis, RR Klink, BR Dineen
Marketing Letters 18 (3), 149-164, 2007
802007
Gender differences in new brand name response
RR Klink
Marketing Letters 20 (3), 313-326, 2009
732009
The role of position, type, and combination of sound symbolism imbeds in brand names
RR Klink, L Wu
Marketing Letters 25 (1), 13-24, 2014
642014
An Illustration of Potential Sources of Concept‐Test Error*
RR Klink, GA Athaide
Journal of Product Innovation Management 23 (4), 359-370, 2006
572006
Branding strategies for high-technology products: The effects of consumer and product innovativeness
Y Truong, RR Klink, G Simmons, A Grinstein, M Palmer
Journal of Business Research 70, 85-91, 2017
542017
Creating gender brand personality with brand names: The effects of phonetic symbolism
L Wu, RR Klink, J Guo
Journal of Marketing Theory and Practice 21 (3), 319-330, 2013
542013
Consumer response to product form in technology‐based industries
Y Truong, RR Klink, L Fort‐Rioche, GA Athaide
Journal of Product Innovation Management 31 (4), 867-876, 2014
522014
Consumer response to product form in technology‐based industries
Y Truong, RR Klink, L Fort‐Rioche, GA Athaide
Journal of Product Innovation Management 31 (4), 867-876, 2014
522014
The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior: A comparative study between China and France
DL Xu-Priour, Y Truong, RR Klink
Technological Forecasting and Social Change 88, 265-275, 2014
512014
The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior: A comparative study between China and France
DL Xu-Priour, Y Truong, RR Klink
Technological Forecasting and Social Change 88, 265-275, 2014
512014
Creating global brand names: The use of sound symbolism
GA Athaide, RR Klink
Journal of Global Marketing 25 (4), 202-212, 2012
282012
The effect of market-pull vs. resource-push orientation on performance when entering new markets
JP Timsit, A Castiaux, Y Truong, GA Athaide, RR Klink
Journal of Business Research 68 (9), 2005-2014, 2015
242015
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