Tommy Hsu
Title
Cited by
Cited by
Year
Do you feel financially secured? The investigation of economic indicators of financial well-being
T Hsu, WYL Tam, RT Howell
32015
The effects of advertising valence on comparative advertising: The roles of counterarguments
T Hsu
Journal of Marketing Development and Competitiveness 12 (1), 2018
22018
Do you feel financially secured? The investigation of economic indicators and consequences of financial well-being
T Hsu, L Tam, RT Howell
Atlantic Marketing Journal 5 (3), 2, 2017
22017
Using social media to improve student engagement and learning
T Hsu
12019
Providing study abroad students with a more immersive experiential learning environment
W Kendall, T Hsu, LK Kendall
12017
Engagement, Innovation, Impact: AACSB Definition and Faculty Perspective on Implementation
MM Anitsal, I Anitsal, L Alexander, M Jones, T Hsu
2020
NEW MEDIA, ADVERTISING, AND MARKETING COMMUNICATIONS
T Hsu
ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS ALBUQUERQUE, NM MARCH 7-10 …, 2018
2018
Should the Acquired Brand Be Dumped After the Merger?
T Hsu
Journal of Business Studies Quarterly 9 (1), 1-10, 2017
2017
The Effects of Message Claim Type on Comparative Advertising (pp. 1-2)
T Hsu, L Tam
2017
Do investors value comparative ads? The effects of comparative advertising on stock returns
T Hsu
Atlantic Marketing Journal 6 (2), 2, 2017
2017
Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage (An Abstract)
JL Herrmann, M Kacha, C Dianoux, T Hsu
Creating Marketing Magic and Innovative Future Marketing Trends, 63-64, 2017
2017
The Effects of Message Claim Type on Comparative Advertising
T Hsu, L Tam
2017
Effectiveness of indirect vs. direct comparative advertising: the role of comparison brand usage
JL Herrmann, M Kacha, C Dianoux, T Hsu
HAL Post-Print, 2016
2016
THE EFFECTS OF ADVERTISING VALENCE ON COMPARATIVE ADVERTISING
T Hsu
The Effect of Structural Alignability on Comparative Advertising: The Role of Message Informativeness
T Hsu
DIRECT VERSUS INDIRECT COMPARATIVE ADVERTISING: THE ROLES OF VALENCE AND MESSAGE CLAIM TYPE
T Hsu, JB Ford, L Tam, Y Liu-Thompkins, E Markowski
Direct versus Indirect Comparative Advertising: The Effects of Advertising Valence
T Hsu, L Tam
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Articles 1–17