| Do you feel financially secured? The investigation of economic indicators and consequences of financial well-being T Hsu, L Tam, RT Howell Atlantic Marketing Journal 5 (3), 2, 2017 | 11 | 2017 |
| The effects of advertising valence on comparative advertising: The roles of counterarguments T Hsu Journal of Marketing Development and Competitiveness 12 (1), 2018 | 7 | 2018 |
| Market share as a performance measure: a conceptual framework T Hsu Management and Business Research,(21), 24-34, 2022 | 4 | 2022 |
| Do you feel financially secured? The investigation of economic indicators of financial well-being T Hsu, WYL Tam, RT Howell | 4 | 2015 |
| The Effects of Advertising Valence on Comparative Advertising T Hsu Association of Collegiate Marketing Educators (ACME) Conference, 2018 | 2 | 2018 |
| Do investors value comparative ads? The effects of comparative advertising on stock returns T Hsu Atlantic Marketing Journal 6 (2), 2, 2017 | 2 | 2017 |
| Providing study abroad students with a more immersive experiential learning environment W Kendall, T Hsu, LK Kendall | 2 | 2017 |
| The Effects of Cultural Differences on Post-Acquisition Success for Multinational Firms T Hsu Journal of Organizational Psychology 22 (2), 2022 | 1 | 2022 |
| The Effects of Money Illusion on Consumer Perception: The Euro Changeover T Hsu Journal of Marketing Development and Competitiveness 16 (1), 2022 | 1 | 2022 |
| Developing scavenger hunts to maximize the impact of study abroad in business WR Kendall, LK Kendall, T Hsu Journal of Business Studies Quarterly 10 (1), 1-11, 2020 | 1 | 2020 |
| Using social media to improve student engagement and learning T Hsu | 1 | 2019 |
| The Effects of Strategic Alliances on Marketing Efforts: The Roles of Cooperation. T Hsu Journal of Strategic Innovation & Sustainability 18 (1), 2023 | | 2023 |
| Connecting Students with Social Media to Improve Engagement and Learning in a HyFlex Environment T Hsu ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, 58, 2021 | | 2021 |
| THE MODERATING EFFECTS OF TYPICALITY AND THE MEDIATING EFFECTS OF ADVERTISING MESSAGE INVOLVEMENT ON COMPARATIVE ADVERTISING T Hsu, L Tam Academy of Marketing Studies Journal 25 (5), 1-12, 2021 | | 2021 |
| Investigating the Effectiveness of Comparative Advertising: The Roles of Structural Alignability and Message Informativeness T Hsu Journal of Marketing Development and Competitiveness 14 (5), 2020 | | 2020 |
| Engagement, Innovation, Impact: AACSB Definition And Faculty Perspective On Implementation MM Anitsal, I Anitsal, L Alexander, M Jones, T Hsu | | 2020 |
| NEW MEDIA, ADVERTISING, AND MARKETING COMMUNICATIONS T Hsu ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS ALBUQUERQUE, NM MARCH 7-10 …, 2018 | | 2018 |
| Should the Acquired Brand Be Dumped After the Merger? T Hsu Journal of Business Studies Quarterly 9 (1), 1-10, 2017 | | 2017 |
| The Effects of Message Claim Type on Comparative Advertising (pp. 1-2) T Hsu, L Tam | | 2017 |
| Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage (An Abstract) JL Herrmann, M Kacha, C Dianoux, T Hsu Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
