| Brand personality's influence on the purchase intention: A mobile marketing case O Bouhlel, N Mzoughi, D Hadiji, IB Slimane International Journal of Business and Management 6 (9), 210, 2011 | 225 | 2011 |
| Online purchase intention: Understanding the blogosphere effect O Bouhlel, N Mzoughi, MS Ghachem, A Negra International journal of e-business management 4 (2), 37-51, 2010 | 106 | 2010 |
| Brand personality and mobile marketing : An empirical investigation O Bouhlel, N Mzoughi, D Hadiji, I Ben Slimane World Congress on Science, Engineering and Technology, the World Academy of …, 2009 | 72 | 2009 |
| An investigation into the consumers' sensitivity of the logistics efficiency K Garrouch, MN Mzoughi, IB Slimane, OB Bouhlel International Journal of Business Administration 2 (2), 114, 2011 | 34 | 2011 |
| Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction W M’Sallem, N Mzoughi, O Bouhlel Innovative Marketing 5 (3), 2009 | 34 | 2009 |
| E-procrastination: a netnographic approach A Negra, N Mzoughi, O Bouhlel Journal of Customer Behaviour 7 (2), 103-119, 2008 | 26 | 2008 |
| ONLINE PROCRASTINATION: A PREDICTIVE MODEL. N Mzoughi, K Garrouch, O Bouhlel, A Negra Journal of Internet Business, 2007 | 23 | 2007 |
| The perceived ethical behavior of bankers: A North African perspective W Msallem, O Bouhlel, MN Mzoughi Australian Journal of Business and Management Research 1 (2), 45, 2011 | 12 | 2011 |
| Singles: an expanding market O Bouhlel, MN Mzoughi, S Chaieb Business Management Dynamics 1 (3), 22-32, 2011 | 9 | 2011 |
| Assessing the Success of Mobile Banking in Saudi Arabia: Re-Specification and Validation of the DeLeone and McLean Model O Bouhlel, K Garrouch, MN Mzoughi International Journal of E-Services and Mobile Applications (IJESMA) 15 (1 …, 2023 | 4 | 2023 |
| E-payment or cash on delivery : Do E-Retailers’ Ethics, Trust, and Value Matter K Garrouch, O Bouhlel, N Mzoughi International Journal of Electronic Marketing and Retailing 15 (1), 46-67, 2024 | 2 | 2024 |
| An exploratory study on the morphology and measurement of teleshopping trust: a scale development O Bouhlel International Journal of Services, Economics and Management 10 (2), 146-176, 2019 | 1 | 2019 |
| ACHAT A DISTANCE ET QUALITE PERÇUE: PROPOSITION D’UNE ECHELLE DE MESURE DE LA SATISFACTION DANS LE DOMAINE DU TELE-ACHAT N Mzoughi, M Touzani, O Bouhlel 8ème Colloque « Etienne THIL », La Rochelle, 29-30 Septembre., 2005 | 1 | 2005 |
| An Investigation of Users’ Continuance Intention toward Mobile Banking Applications O Bouhlel, N Mzoughi International Journal of Business 29 (1), 2024 | | 2024 |
| Dynamique de la chaîne relationnelle et personnalité du consommateur : Application au secteur bancaire O Bouhlel, N Mzoughi The 26th International Business Information Management Conference, Madrid …, 2015 | | 2015 |
| La Chaîne Relationnelle de la Fidélité dans le Domaine Bancaire Tunisien N Mzoughi, O Bouhlel The 23rd International Business Information Management Conference, Valencia …, 2014 | | 2014 |
| Les célibataires : un marché en développement O Bouhlel, N Mzoughi 10th International Congress Marketing Trends, Paris, January 20-22., 2011 | | 2011 |
| L’impact de l’attitude du consommateur à l’égard des blogs et des marques sur l’intention d’achat : Facteurs explicatifs A Negra, O Bouhlel, MS Ghachem, A Bouguerra, N Mzoughi 8th International Congress Marketing Trends, Paris, January 16-17., 2009 | | 2009 |
| Personnalité de la marque et Mobile Marketing en Tunisie D Hadiji, O Bouhlel, N Mzoughi, I Ben Slimane 8th International Congress Marketing Trends, Paris, January 16-17., 2009 | | 2009 |
| Acceptation de la mode vestimentaire par les adolescentes : Leadership, implication, besoins et valeurs N Mzoughi, LC Ben Ghachem, O Bouhlel, N Bahri 8th International Congress Marketing Trends, Paris, January 16-17., 2009 | | 2009 |
nabil mzoughiProfessor of Marketing, DAUAdresse e-mail validée de dau.edu.sa
