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Marion Garaus
Marion Garaus
Associate Professor, Modul University Vienna
Adresse e-mail validée de modul.ac.at - Page d'accueil
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Store design and visual merchandising: creating store space that encourages buying
C Ebster, M Garaus
Business Expert Press, 2011
2552011
The influence of blockchain-based food traceability on retailer choice: The mediating role of trust
M Garaus, H Treiblmaier
Food control 129, 108082, 2021
1522021
Using blockchain to signal quality in the food supply chain: The impact on consumer purchase intentions and the moderating effect of brand familiarity
H Treiblmaier, M Garaus
International Journal of Information Management 68, 102514, 2023
1502023
Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation
M Garaus, U Wagner, C Kummer
Journal of Business Research 68 (5), 1003-1011, 2015
1442015
Retail shopper confusion: Conceptualization, scale development, and consequences
M Garaus, U Wagner
Journal of Business Research 69 (9), 3459-3467, 2016
782016
Shoppers' acceptance and perceptions of electronic shelf labels
M Garaus, E Wolfsteiner, U Wagner
Journal of Business Research 69 (9), 3687-3692, 2016
712016
The effect of media multitasking on advertising message effectiveness
M Garaus, U Wagner, AM Bäck
Psychology & Marketing 34 (2), 138-156, 2017
692017
Let me entertain you–Increasing overall store satisfaction through digital signage in retail waiting areas
M Garaus, U Wagner
Journal of Retailing and Consumer Services 47, 331-338, 2019
572019
Atmospheric harmony in the retail environment: Its influence on store satisfaction and re‐patronage intention
M Garaus
Journal of Consumer Behaviour 16 (3), 265-278, 2017
542017
Happy grocery shopper: The creation of positive emotions through affective digital signage content
M Garaus, U Wagner, S Manzinger
Technological Forecasting and Social Change 124, 295-305, 2017
532017
Emotional targeting using digital signage systems and facial recognition at the point-of-sale
M Garaus, U Wagner, RC Rainer
Journal of Business Research 131, 747-762, 2021
462021
The impact of the COVID-19 pandemic on tourists’ air travel intentions: The role of perceived health risk and trust in the airline
M Garaus, M Hudáková
Journal of Air Transport Management 103, 102249, 2022
432022
One color fits all: product category color norms and (a) typical package colors
M Garaus, G Halkias
Review of Managerial Science 14 (5), 1077-1099, 2020
422020
Confusion in internet retailing: causes and consequences
M Garaus
Internet Research 28 (2), 477-499, 2018
412018
Tourism-induced place change: The role of place attachment, emotions, and tourism concern in predicting supportive or oppositional behavioral responses
L Lalicic, M Garaus
Journal of Travel Research 61 (1), 202-213, 2022
352022
The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption
G Chekembayeva, M Garaus, O Schmidt
Journal of Retailing and Consumer Services 72, 103260, 2023
302023
The Impact of the Covid-19 Pandemic on Consumers' Intention to Use Shared-Mobility Services in German Cities
M Garaus, C Garaus
Frontiers in psychology 12, 646593, 2021
292021
Research directions for digital signage systems in retail
C Bauer, M Garaus, C Strauss, U Wagner
Procedia Computer Science 141, 503-506, 2018
292018
Design de loja e Merchandising Visual
N Malhotra, M Garau, C Ebster
Saraiva Educação SA, 2017
242017
The unhealthy-tasty intuition for online recipes–when healthiness perceptions backfire
M Garaus, L Lalicic
Appetite 159, 105066, 2021
222021
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