Antonella Caru
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Revisiting consumption experience: A more humble but complete view of the concept
A Carù, B Cova
Marketing theory 3 (2), 267-286, 2003
12182003
Consuming experience
A Carù, A Caru, B Cova
Routledge, 2007
666*2007
Consuming experience
A Carù, A Caru, B Cova
Routledge, 2007
4982007
Expériences de consommation et marketing expérientiel
A Carù, B Cova
Revue française de gestion 41 (253), 353-367, 2015
2912015
Expériences de consommation et marketing expérientiel
A Carù, B Cova
Revue française de gestion 41 (253), 353-367, 2015
2812015
How to facilitate immersion in a consumption experience: Appropriation operations and service elements
A Carù, B Cova
Journal of Consumer Behaviour: An International Research Review 5 (1), 4-14, 2006
2442006
Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation
A Carù, B Cova
Recherche et Applications en Marketing (French Edition) 18 (2), 47-65, 2003
2422003
Small versus big stories in framing consumption experiences
A Carù, B Cova
Qualitative Market Research: An International Journal, 2008
1502008
Co-creating the collective service experience
A Caru, B Cova
GBR 26 (2), 276-294, 2015
1392015
Expériences de marque: comment favoriser l'immersion du consommateur?
A Carù, B Cova
Décisions marketing, 43-52, 2006
1332006
Esperienze di consumo e marketing esperienziale: radici diverse e convergenze possibili
A Carù, B Cova
Micro & Macro Marketing 12 (2), 187-212, 2003
1032003
The impact of service elements on the artistic experience: The case of classical music concerts
A Carù, B Cova
International Journal of Arts Management, 39-54, 2005
952005
Consumer immersion in an experiential context
A Carù, B Cova
Consuming experience, 34-47, 2007
812007
Product-country images in the arts: A multi-country study
A d'Astous, ZG Voss, F Colbert, A Caru, M Caldwell, F Courvoisier
International Marketing Review 25 (4), 379, 2008
632008
Representing BtoB reality in case study research: Challenges and new opportunities
S Borghini, A Carù, B Cova
Industrial Marketing Management 39 (1), 16-24, 2010
582010
Profitability and customer satisfaction in services
A Carù, A Cugini
International Journal of Service Industry Management, 1999
561999
The cost of customer satisfaction: a framework for strategic cost management in service industries
A Cugini, A Caru, F Zerbini
European Accounting Review 16 (3), 499-530, 2007
472007
A critical approach to experiential consumption: Fighting against the disappearance of the contemplative time
A Carù, B Cova
Critical Marketing 23, 1-16, 2003
412003
Marketing mediterraneo: tra metafora e territorio
A Carù, B Cova
Egea, 2006
402006
The effect of ambient scent on the experience of art: Not as good as it smells
A Cirrincione, Z Estes, A Carù
Psychology & Marketing 31 (8), 615-627, 2014
372014
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