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Mehedi Hasan
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The Influence of Social Media Marketing on Consumers’ Purchase Decision: Investigating the Effects of Local and Nonlocal Brands
M Hasan, MS Sohail
Journal of International Consumer Marketing 33 (3), 350-367, 2020
1062020
The impact of social media marketing on brand trust and brand loyalty: An Arab perspective
MS Sohail, M Hasan, AF Sohail
International Journal of Online Marketing (IJOM) 10 (1), 15-31, 2020
822020
Students’ perceptions of service quality in Saudi universities: the SERVPERF model
MS Sohail, M Hasan
Learning and Teaching in Higher Education: Gulf Perspectives 17 (1), 54-66, 2021
702021
The influence of social media marketing on purchase behavior: investigating the moderating effect of brand origin.
M Hasan, MS Sohail
16th (AGBA- USA) World Congress Conference, 2019
2019
Mobile social network: Examining the effects of customer engagement behavior on brand trust and the link to brand loyalty
MS Sohail, M Hasan
28th EBES Conference, Coventry, UK., 2019
2019
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